The 6 Google Ads Mistakes That Will Make You Lose Money

Do you use Google Ads? For many businesses, it can be one of the most cost-effective channels for driving leads and sales. If you do it right, that is.
Google estimates that for every $1 a business spends on Google Ads, they receive $8 in profit. And yet, even with those potentially impressive margins, there are six common mistakes that lead to lost revenue.
If you’re making one or two of these mistakes, you’re needlessly burning money.