Finding The High Converting PPC Keywords That Are Right Under Your Nose
Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website.
For many CXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic.
That’s why I’ve asked my friend Georgene Nunn, one of the brightest PPC people I know, to break down some of the ways you can use your existing data to improve your keyword sets, targeting options, and relevance scores to drive more targeted people to your site.