The chatter of the “Retail Apocalypse” began long before the recent events of a global pandemic. However, the last year has accelerated the need for retailers to go digital, leaving many struggling to adapt.
Despite the challenges retailers face, there are opportunities to not only survive but to thrive. But to take advantage of these opportunities requires the understanding that the pre-pandemic rulebook no longer applies.
In this article, we’ll look at the nine retail trends shaping the new world of retail and how marketers can adjust.
Ecommerce customers are used to getting what they want, when they want. And with any delay like a backorder, you risk losing revenue and increasing churn. A backorder email marketing strategy ensures that customers:
- Get updates as soon as you have them;
- Get answers to their questions quickly;
- Stay excited about what they’ve ordered.
This article will help refine your backorder email strategy as well as help you build trust with customers and decrease the chances of a refund during those inevitable delays.
If you’re not yet using Facebook Messenger to market your ecommerce business, you’re at a serious disadvantage.
With over 1.3 billion monthly users, not only is Messenger one of the largest chat platforms in the world, it’s also the second-most downloaded iOS and Android app of all time.
With over 4,000 apps on the Shopify app store—and 3–5 added every day—it’s impossible for store owners to keep up with the changing app landscape. But that doesn’t mean there’s no pressure to keep up.
There are an almost limitless number of mobile usability gotchas that need to be identified and gradually refined.
What is the impact of upselling in ecommerce?
According to Forrester research analyst Sucharita Kodali, product recommendations are responsible for 10 to 30% of ecommerce site revenues.
Way back in 2006, Amazon reported that 35% of its revenues were a direct result of its cross sales and upsells.
What is social commerce? Social commerce is the ability to make a product purchase from a third-party company within the native social media experience.
In 1999, David Weinberger, a technologist and co-author of The Cluetrain Manifesto, wrote, “Personalization: the automatic tailoring of sites and messages to the individuals viewing them so that we can feel that somewhere there’s a piece of software that loves us for who we are.”
Two decades later, ironically, personalization is being used by companies attempting to make the online experience more human.
Personalization has grown rapidly since David’s statement. So much so that personalized experiences have become the norm, not an option. [Tweet it!]
Nowadays nearly every online shop utilizes some sort of product recommendation engine. It’s no wonder—these systems, if set up and configured properly, can significantly boost revenues, CTRs, conversion rates, and other important metrics.
Moreover, they can have considerable positive effects on the user experience as well.
This translates into metrics that are harder to measure, but are nonetheless essential to online businesses, such as customer satisfaction and retention.
As an ecommerce site, you likely send emails regularly. Black Friday emails, Valentine’s Day emails, BOGO emails, confirmation emails, thank you emails, reminder emails…the list is endless.
Are you getting real results or simply opens and clicks? Are you promoting the right products to the right people at the right time?