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7 Ways that Predictive Analytics Is Transforming Ecommerce

Have you ever dreamed about learning which products your customers are most likely to buy in advance?

How great would it be if you could determine the highest price a customer would pay for a product? What if you could optimize customer service to resolve concerns proactively before they become issues?

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5 Popular eCommerce Trends That Might Be Costing You Conversions

From image carousels to social media logins, trends spread like wildfire in the eCommerce industry.

But, have you ever stopped to question the business implications of following these trends?

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The Case For Creating A Podcast For Your E-Commerce Or Software Company

According to an Edison Research and Arbitron report in 2012, podcasting is becoming one of the more viable methods for acquiring and retaining customers.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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