When you think about the holiday season, you think more traffic, right? More traffic means more conversions. More conversions mean more data. More data means more insights.
But is the data from the tests you run during major shopping holidays representative? We can’t throw sample pollution out the window, can we? Will your insights still be relevant in February when the rush dies down?
Understanding what consumers want, what consumers need and why is a crucial part of conversion rate optimization.
Earlier this year, BrandShop released the results of the 2015 Digital Consumer Preferences Survey, which revealed in no uncertain terms that consumers want (and need) buying online directly from brands to be easier.
Have you ever dreamed about learning which products your customers are most likely to buy in advance?
How great would it be if you could determine the highest price a customer would pay for a product? What if you could optimize customer service to resolve concerns proactively before they become issues?
From image carousels to social media logins, trends spread like wildfire in the eCommerce industry.
But, have you ever stopped to question the business implications of following these trends?
According to an Edison Research and Arbitron report in 2012, podcasting is becoming one of the more viable methods for acquiring and retaining customers.