Copywriting Archives

Landing Page Best Practices: Remove Distractions, Be Bold & Tell a Story

Last Friday, Oli from Unbounce & Peep teamed up for the second episode of Page Fights where they tore apart contestants landing pages & give them actionable advice & best practices on how to make their landing pages better.

The winner of Page Fights gets 1 free year of Unbounce’s Pro 99 account, a half hour private consultation with Peep & free early membership into the CXL Institute.

In this second episode, they reviewed 5 different landing pages with the page owners & went into more detail than Peep normally does in our regular website reviews, so hopefully you’ll find more value in it.

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Why Your Customers Buy More When Value Outweighs Cost

“At MECLABS we’ve spent years asking and trying to answer a simple question: ‘Why do people say yes?’

When given a whole series of options, how do you get people to say ‘yes’ to your option over another?” explained Flint McGlaughlin, Managing Director and CEO of MECLABS.

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How To Write “Compelling” Copy When You Don’t Have An Audience.

Wondering how to write “compelling” copy? Consider this.

According to a 2012 psychological study conducted in France by psychologist Remi Radel, humans can perceive the meaning of words in as little as 1/300th of a second.

Researchers recruited students for the test, asking all of them to arrive at the lab without having eaten for at least 3 or 4 hours. Half of the students were told there would be a delay of an hour and to eat lunch. The other half had only a 10 minute delay before the start of the test – and given no chance to eat.

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Website Reviews: How to Get More Blog Subscribers

List building is a top priority for a blog. In this review we look at 2 different blogs, and see how good of a job they’re doing at capturing emails.

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Does Your Value Proposition Effectively Communicate How You’re Different?

Your product is so similar to 2 or 3 major competitors in the market that you wonder why people even chose you in the first place. What’s your differentiation strategy?

Maybe it’s because you’re priced competitively. Maybe it’s because you’ve got better testimonials & referrals from your existing customers. Maybe your UX is a better fit for your customers?

Who knows?

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2 Ecommerce Product Page Reviews

In today’s review I’m reviewing 2 different ecommerce product pages.

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Does Your Website Pass The 5 Second Test? [Website Review]

Visitors can come from a variety of traffic sources: SEO, Social, Ppc, etc.

But if those visitors can’t tell what your site is about in the first 5 seconds, you don’t stand a snowball’s chance in hell of getting them to convert.

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Why Our GrowthHacker.Tv Giveaway Failed (but Congratulations To The Winner)

Last Monday we announced a joint contest where one lucky CXL winner would receive a year long subscription to GrowthHacker.tv worth $348.

To enter all you had to do was leave a comment letting us know your biggest takeaway from Peep’s interview with Bronson Taylor & tweet the link to this page.

This was an experiment to see if we could pull off a competition without a lot of effort. The results were… eye-opening

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