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All Things Data-Driven Marketing

How to Set Internet Marketing Goals and Objectives

One of the hardest things for any internet marketer is to figure out what to focus on.

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How to Build Trust for Your Product: 10 Tips

Creating a product and writing good sales copy are not enough to convert visitors into customers. Your first task is to build trust. If they don’t trust you, they won’t buy from you – even if your offer is really good.

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9 Key Steps to Improve Website Readability

Readability is crucial. Even the best blog post or sales copy won’t save you if the readability is poor. The easier it is to read your texts, the more gets read. or instance the content of this article might be good, but I’ll never bother to read it.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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