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All Things Data-Driven Marketing

How to Use Video to Increase Conversions

Online video keeps getting more and more popular. This year’s Black Friday and Cyber Monday saw huge growth in video views with major retailers.

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Best Business Books of 2011 (IMHO)

I read more than most people, on average 2-3 business books per month. That adds up to a lot of books over the years.

I am very picky. Before deciding to read a book, I do a ton of research, review reading and other due diligence. I don’t read cheesy business motivational books. My last years favorite was Rework (if you haven’t read it yet, do it).

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How to Get Subscribers to Actually Consume Your Content

You have an opt-in form on your site and somebody filled it in. Hooray! You just gained another subscriber on their way to read your content and buy your stuff. Or did you…

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How To Persuade People Online - 17 Lesser Known Jedi Mind Tricks

Want to know how to persuade people online and get what you want?

The power of influence is usually all that separates the successful from everyone else. These are some tactics, discovered through psychological research, that you have probably not yet heard about, but have the potential to increase your persuasive abilities.

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The 12 Principles Of Effective Blog Design

People judge books by the cover and other people by their looks.

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What you have to know about conversion optimization

This post will make you money. It will teach you about conversion optimization – how exactly to do it, based on all the best research and experiments.

Why do conversion optimization?  It is the cheapest, quickest way to increase sales online – and it demonstrates a clear ROI.

Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales.

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A really good course on storytelling and creating content. Free.

Do you know who is Ira Glass? You better. He’s the host and producer of This American Life, a weekly radio show drawing over a million listeners every week. He’s the storytelling guru, if there ever was one.

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Marketing with no budget: 6 things that work

Marketing with no budget – a familiar story for most small businesses and startups. When there’s no money, there’s usually time. Time is unfortunately also limited, so the question is –  how to convert that time into money most effectively (get the biggest bang for the hour)?

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How to Get Attention in a World that Suffers from Attention-Deficit Disorder

The world is suffering from a chronic case of attention-deficit disorder. Everybody is screaming for attention, but very few get it.

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Copywriting based on the science of persuasion

If you’re ever going to sell anything online, copywriting is a much needed skill. The conventional copywriting wisdom says that you should more or less try stick to the following formula:

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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