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All Things Data-Driven Marketing

How to Get Traffic That Converts

It’s not unusual in our line of work to see the exact same landing page convert at 11% one month, and 55% the next – without making any changes. How so?

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How to Use Social Media To Drive Sales

According to a report by Nielsen on social media, Americans spend three times more time on social media than reading their email.

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Website Usability Testing: A Must for Boosting Conversions

Usability testing is the black horse of boosting conversions. If your site is difficult to use or hard to understand (means it has usability problems), it will result in poor conversions.

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Beauty Pays: Beautiful Websites (and People) Get Better Results

Does beauty sell? Most people would intuitively say ‘yes’, but what evidence is there that supports the claim?

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Sell More By Being Human and Building Relationships With Your Copy

Your customers are real people. They have friends, family, colleagues and yes – even feelings. How can acknowledging this help you sell more? Read here.

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Free Mini-reviews (Part 2)

Here’s part 2 of my annual free mini-reviews.

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19 Things We Can Learn From Numerous Heatmap Tests

Heatmaps are great for analyzing the behavior of your visitors. They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate.

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11 Things People Believe - But Shouldn't

People often choose to believe in things that are just not true. We just “survived” the Mayan apocalypse some people really thought was going to be real – to give an example. Here are 11 things that a lot of us believe, but really shouldn’t.

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CXL's Top 10 Posts of 2012

Which posts published in 2012 proved to be most popular?

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Three Hard Truths About A/B Testing

Sometimes A/B testing is made to seem like some magical tool that will fix all problems at once. Conversions low? Well run a test and increase your conversions by 12433%! It’s easy!

Setting up and running split tests is indeed easy (if you’re using the right tools), but doing it right requires thought and care.

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Apply for the Turning Data to Insights sprint

Join this 6-week live, interactive training program to learn how to extract the right insights from your data, so you can take data-informed action.

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We’re running the CXL Sprint program in three other disciplines:

  • CRO program management
  • Growth experiments
  • Differentiation

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