Conversion Optimization & Marketing Blog | CXL Institute Revenue optimization services Blog Search Start 7-day trial for $1 Subscriptions Minidegrees Online courses Upcoming courses Resources

All Things Data-Driven Marketing

Three Hard Truths About A/B Testing

Sometimes A/B testing is made to seem like some magical tool that will fix all problems at once. Conversions low? Well run a test and increase your conversions by 12433%! It’s easy!

Setting up and running split tests is indeed easy (if you’re using the right tools), but doing it right requires thought and care.

Keep reading

Are You Providing Answers to Magic Questions?

The best kind of visitor is the one looking to buy. She knows what she wants and has a credit card in her hand. Now it’s your job to seal the deal.

Keep reading

How to Use Behavioral Design for Boosting Conversions (Using The Fogg Behavior Model)

Design impacts behavior. If you know how to impact behavior, you can design for behavior. Here’s how to do it.

Keep reading

Moneyball Design: Why the Research and Data Analysis is Critical to Getting Your Prospects to Convert

136 CMOs were recently asked “What do you see as your biggest opportunity for revenue generation in early 2013?” 46% of them said “improving conversions”. Excellent. Now that we know where the opportunity lies, how do we go about doing it?

Keep reading

People Comparison Shop, Stupid

If you think people might buy your products or services without checking out the competition first, think again.

Keep reading

Book Marketing Lessons from Brian Massey

Two months ago I met up with Brian Massey, the Conversion Scientist, to talk about his new conversion optimization book Your Customer Creation Equation. Now we met again to discuss what he learned from marketing it.

Keep reading


4 Cases Where Short Home Pages Outperformed Long Home Pages

Which is better? Having a long home page with lots of copy, or a short one?

Keep reading


How to Generate More Sales From Your Email Marketing Campaigns

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Its longevity is a testament to its ability to increase sales, converting leads into buyers and buyers into repeat customers.

Keep reading

7 Underused Email Campaigns That Will Help You Nail Your Conversions

This is a guest post by Chris Hexton from Vero.

Every business sends emails, but not everyone does so successfully. Mastering some savvy automated campaigns is an easy way to permanently get ahead of your competition.

Keep reading


32 Business and Life Lessons: What I Learned Running Companies on 4 Different Continents

This is my personal story of how I went from having a job I did not like at all, not knowing what to do with my life to building several successful businesses. I’ll share my lessons I picked up along the way.

Keep reading


How to achieve more with less in content marketing

Find out how to reach more people and get the most value from your content marketing efforts with content recycling.

Join Paul Boag, UX Marketing Specialist @ Boagworks, live Wed. May 27 @ 11 AM CT.

Register here

Categories