Headlines that Convert: 5 Key Characteristics
We see somewhere between 4,000 and 10,000 marketing message per day. To get conversions, you must first grab attention, and the headline is what everyone sees first.
All Things Data-Driven Marketing
No More “Double Dipping” on Featured Snippets—Does It Matter?
On January 23, Google announced that, “If a web page listing is elevated into the featured snippet position, we no longer repeat it in the first page of results.”
How to Hire for Growth, Not Skills
No hiring process in the world is designed to hire the best and brightest.
Google Analytics & Optimization: 10 Experts Share Their Favorite Reports
Google Analytics helps us identify conversion uplift opportunities. Traffic is precious, and we don’t want to waste it on tests that don’t result in learning or uplifts.
That’s why we want good data for:
- Which pages have uplift opportunities;
- Specific page issues.
12 Unconventional Landing Page Strategies to Increase Conversions
We talk a lot about creating high converting landing pages, getting traffic that converts, and making the most out of your conversion points.
But what we don’t talk about often are outside-the-box landing page strategies you can use to increase conversions right away.
How to Use Google Optimize & Tag Manager for Personalization
About two years ago, I wrote an article on using Google Tag Manager (GTM) to personalize your website. Even then, people asked why I wouldn’t just use Google Optimize. At the time, the answer was simple: Personalization was part of Google’s six-figure paid solution.
However, in November 2018, Google released the functionality to all users. Since then, Google Optimize has become a primary platform to initiate personalized experiences. But GTM is still critical to overcome its enduring limitations.
Tracking Multiple Domains: Setup & Reporting for Dozens of Sites
How do you coordinate the analytics setup of a web shop that sells their products all over the world—if you have to handle 10+ languages and currencies in over 80 countries?
Great User Experience (UX) Leads to Conversions
What’s user experience (UX) got to do with conversions? Everything.
A/B Testing Facebook Ad Campaigns: a Crash Course
Having a well-thought-out plan for A/B testing Facebook ad campaigns is essential if you want to improve your performance reliably and consistently.
And the more you test, the better. A study of 37,259 Facebook ads found that “most companies only have one ad, but the best had hundreds.”
A/B testing Facebook ad campaigns can get complicated quickly (and easily produce invalid results). Spending the time upfront to perfect your testing process and structure will go a long way.
How to Use Negative Keywords (Especially Broad Match)
It’s said that, “an ounce of prevention is worth a pound of cure.” In the case of Google Ads, it’s a bit more like, “a few hours of research is worth hundreds of thousands of dollars.”
Negative keywords are easy to overlook, but they can be critical to finding your target market with PPC.