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All Things Data-Driven Marketing

Segment vs Mparticle

As is tradition with our other tool comparisons, this is not a dry feature-by-feature comparison of Segment and Mparticle. We won’t proclaim one is the ‘best’ customer data platform (CDP) for which every business, including yours, should use. Many factors, including your budget, company size, and current data workflow, will determine if either platform is the right fit. 

If you need a line by line feature breakdown, a quick Google search will serve you best in that case. 

Instead, we’ll be covering the core use cases that customer data platforms address and explore whether Segment or Mparticle ultimately deserves a spot in your tech stack. 

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learn digital marketing

The world’s best marketers don’t get to the top of their field by accident. They consume the right sources; they read the right books. They take what they learn and put it into practice. 

But with the daily demands of most marketing professionals, it’s often an uphill battle to take a step back and set aside time to learn new skills. All too often, that quarterly report or urgent client request takes priority, time and time again.

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What I Learned Publishing 200+ Blog Posts on CXL

This is my last week at CXL. It’s bittersweet. I started on a Monday and published my first post on a Thursday. Since then, it’s been rinse and repeat for nearly two-and-a-half years.

In sum, I wrote 46 posts and edited another 156. That works out to about a half-million words and a new post every 4 days for 870 days.

Through it all, here’s what I figured out—and what I failed to solve.

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speero agency

It’s been ten years since I started the CXL Agency. 

We started off with a value proposition “we build websites that sell”. Most of our time went into building WordPress websites. The initial vision was to templetize and scale building conversion optimized websites. There were many problems with that, and we quickly learned, and adapted. 

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The Best Books for Marketers (New and Old)

If you only read the books that everyone else is reading, you can only think what everyone else is thinking. – Haruki Murakami 

Becoming the best at what you do is a never-ending process. The best of the best have an insatiable hunger for knowledge—for new and better ways to get things done. 

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How to Analyze SERPs to Win Big in Rankings

Google is always changing how it displays search results. The starting point for any effective SEO strategy is understanding what Google chooses to show and why. Only then can you figure out what you need to create or adjust on your site to show up more often—and in higher positions. 

In this article, you’ll learn a key part of that process: analyzing SERPs. I’ll also show you how to apply your analysis to win more relevant clicks.

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The 10 Most-Read Articles of 2020

Where to start? This year was…something. Despite everything going on, we still published, and you still read—and got better at data-driven marketing.

Here are the most read articles of the year.

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