Crowdfunding is painful.
With standard conversions, people receive value immediately. They buy your product. Then they receive your product. Done and done.
That’s not crowdfunding. With crowdfunding, the end product doesn’t even exist. You need to convince people to give you money for something that they won’t receive for months (and possibly longer).
Sure, you can use perks and rewards to entice people. But the majority of donations come from people’s generosity. How to get more funding? What are crowdfunding best practices?
I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles for a successful crowdfunding campaign).
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If you’ve ever worked at an agency, you know the value of client education. Results aren’t persuasive if reports seem like a jumble of acronyms. Trend lines aren’t impressive if they track metrics that appear distant from business goals.
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If you want to get people to buy your stuff, you need to understand how consumers make purchasing decisions.
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Learning stuff online is the new standard for learning. It’s not just “how to tie a tie” how-to videos, it’s also learning hard skills. In fact, according to a recent report 59% of employed data scientists learned skills on their own or via a MOOC.
But how can we take better advantage of online learning? What’s the most efficient way to learn as much info as quickly as you can?
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This study examines people’s tendencies to average, not sum, values of items in a list or presented as package deals.
We provide 3 perspectives: 1. we outline what products and lists two academic studies have tested, 2. we duplicate a product and list test with a larger sample size to try and replicate the findings, and 3. we then apply the test to six new products, three experiential products (travel package, hotel night, massage) and three physical products (camera, printer, kitchen mixer).
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Designing your website requires a studied understanding of human behavior if you want to increase your conversions. Using psychological tactics, such as the dual process theory, in your design to appeal to potential customers can help do this, but you must first know how users’ decisions are made.
Daniel Kahneman presents two thought systems that can give marketers a framework for how to target their ideal clients through site design and get a major uplift in conversions.
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Knowing how to create an emotionally compelling site that draws in users by understanding their personalities and psychology can increase your revenue drastically.
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In this CXL Institute study, we explore how general perceptions of a website are affected by the use of a “human authority image” (a picture of a company’s founder, or maybe just a photo of a person presumably representing the company) on an agency website homepage.
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Every company wants their visitors (i.e. potential customers) and customers to leave their site with a lasting positive memory. Of course, that’s much easier said than done when you consider technical issues, copy confusion, price barriers and the like.
If you want to bring a smile to people’s faces when they hear your company name, you’ll need to understand how memory works and how you can design for it.
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This study, conducted through CXL Institute, is the first of a two-part series exploring security perceptions on checkout pages. We compare the effectiveness of six popular trust badges on an actual checkout page.
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