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CRO & Testing

Transactional Emails

A while back, Seth Godin published a list of things that “every good marketer knows”. Among that list was: “Anticipated, personal, and relevant advertising always does better than unsolicited junk.” His conclusion was that there is a very big difference between knowing and doing.

Good marketers continue to send unsolicited junk. [Tweet It!]

Transactional emails are the key every good marketer is talking about, but that few are doing something about.

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Improving Mobile UX to Boost Conversions 24.5% [Case Study]

You know that a good user experience leads to more conversions. You also know there’s always room for improvement, and you’re never done optimizing. There are always areas of opportunity.

One of the biggest areas of opportunity, for most companies at this point in time, is mobile optimization. How is it different and how can you improve the mobile user experience?

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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

You’d think conversion optimization and SEO should play together nicely, right?

In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. Therefore, the more you test and improve your site, the higher it should appear in the rankings. You get more traffic, more conversions, more money – in an endless hockey stick shaped cycle.

Of course, it’s not so simple.

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9 Website Credibility Killers

If your site isn’t credible, you’re scaring off many would-be buyers. But credibility is contextual, and some attempts to add credibility can backfire.

How, then, can you create a web page that inspires trust, not skepticism—that aids a purchase instead of deterring it?

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Hiring an Optimizer? Look For These 8 Traits

Conversion optimization isn’t necessarily something you can major in during college, so how can you tell who will be a world-class optimizer and who will just be..meh?

While there are many universal traits that define a good hire – proactivity, strong work ethic, critical thinking, attention to detail, and so on – there are some specific and unique traits that help optimizers flourish.

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The Power of Defaults in Conversion Optimization

Defaults are powerful, often deceivingly so. Even if you don’t put much thought into it, you’re nudging your users to act in a certain way. It’s up to you, then, to make sure that you’re nudging them to the best possible action for your company and themselves.

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