Cialdini breaks down influence into six persuasion principles. What’s the best way to persuade somebody when talking to them? You have to be confident, talk fast, and swear a little, among other things.
But what about persuading somebody without words—possible?
If you run an ecommerce shop, you’re always trying to boost your sales. Here’s how to increase the conversion rate of your ecommerce site.
Planning to create a promo video to increase conversions? Good idea.
An email drip campaign is a series of messages that are sent, or “dripped,” in a predefined order at a predefined interval.
People hardly buy anything without seeing it. Usually, they also want to touch it, hold it, or take it for a spin. You really can’t do those things online (unless it’s SaaS product). So, to compensate for all of that, you need to work twice as hard to make your products come alive via excellent photography and graphics.
If you run a SaaS business or sell only one product (with some options), you probably have a dedicated pricing page for the whole thing. Here are 10 principles to get it right:
Read any copywriting manual or article, and it’ll tell you that the headline is the most important part of your sales copy. That’s true.
Unfortunately, the advice that follows is often originates from snail-mail sales letters from the 1950s. I researched 500 headlines of successful online businesses and figured out which formulas work today.
If you’re Amazon or Apple—congratulations! You don’t have any credibility issues. Most of us aren’t so lucky. Almost all but the biggest of companies have an uphill credibility battle every time a new visitor lands on their site.
People make snap judgments. It takes only 1/10th of a second to form a first impression about a person. Websites are no different.
Your ecommerce checkout flow is where the money is at. Think about it. Random visitors leave the site before ever entering the checkout funnel. Motivated buyers come here to finish their order.
Any small design improvement in your checkout UX usually has a direct impact on how much money your site makes.
An ecommerce site that I analyzed recently had a payment page in which 84.7% of the traffic proceeded to buy. I calculated that if we could increase that to 90%, it would result in 461 more orders and an additional $87,175 per month—23.9% revenue growth. “Small” gains can be huge.