A/B testing is fun. With so many easy-to-use tools, anyone can—and should—do it. However, there’s more to it than just setting up a test. Tons of companies are wasting their time and money.
If you want to get people to buy your stuff, you need to understand how consumers make purchasing decisions.
Buyers rarely make decisions from one source of information. They compare alternatives, read reviews, search for evidence, ask other people, and increasingly use social platforms and AI tools to narrow their options.
That is particularly visible in B2B. G2’s 2025 Buyer Behavior Report, based on more than 1,100 B2B decision-makers, found that GenAI chatbots and software review sites had become the two biggest influences on vendor shortlists, ahead of vendor websites, market research firms, peers, and salespeople.
What a rush—24 speakers over three days at a picturesque resort. Add to that 400 old and new faces, plenty of conversations, live music, and more than a few beers. CXL Live is an experience.
As we wrap up 2018, we went back through everything we’ve published this year to find the 10 most-read articles.
Discover insider secrets on how to successfully build a high-performing growth team. How can you leverage CXL Institute, Kolbe tests, and other online resources to genuinely impact your bottom line? Which skills truly matter for fast growth, and which are the nice-to-haves?
Elite Camp 2018 (10th anniversary!) brough together 180 marketing and optimization people all over Europe. It was 3 days in a secluded beach resort with the best speakers and parties.
Here are 5 (or so) thoughts from every speaker from this year’s lineup.
There’s nothing that always works and pretty much nothing that never works either. Websites are highly contextual.
That being said, there are tests that tend to have a very high win rate. These are the test ideas that, while they don’t work 100% of the time, work more often than not.
Naturally, everything depends on the specific implementation — a good idea implemented poorly will not yield any results.
The following 20 testing ideas come from our own client-based research done over the years.
CXL Live is our flagship conference about growth and optimization. The 2018 edition of CXL Live brought together 400 practitioners from 22 countries and everyone was “locked in” at a beautiful resort for a full three days.
The event had returning attendees…
Hi folks! I’m starting a new vlog / YouTube show called – The Pe:p Show.
(As my name is actually pronounced like pep talk, not peep show).
It’s a series of short and to the point videos: all between 1 and 9 minutes. Topics that I’m covering go way past conversion stuff – it’s about optimizing all the things: your life, health, relationships, work, and business.
Here’s a shortlist of some of the most popular videos so far:
Make Time for Friends to Get Better Results in Life
What is account based marketing? Interview with Steve Watt ABM Leader & Advisor
Value Proposition: How to Write a Good One
Nepotism is Awesome and the Key to Your Next Business
Navigation optimization: Stop selling yourself short!
As of 2024, we’re not publishing the series anymore but subscribe to the CXL YouTube channel for other video awesomeness. Or check our library of 80+ top-notch digital marketing courses that will propel your marketing career forward.
We publish a lot of well-researched content. Among all the new posts that were published in 2017, here are the ones that got the most attention.