Google Analytics and Google Tag Manager are tools that most marketers use on a daily basis. New stuff is added to both of them all the time.
What’s something new and useful that was added in 2017 the top experts love?
It took us six rounds of tests until we landed on a variation that was doing 79.3% better than the version our client had before coming to us.
“Our A/B testing tool’s visual editor allows marketers to set up tests without needing developers!”
A version of this is communicated by pretty much every testing tool out there. Their websites show off screenshots or videos of visual editors. But it’s wrong. You shouldn’t use visual editors to run your testing program.
While SEO and PPC are saturated markets that are getting harder and harder (while PPC costs keep rising), the conversion optimization market is just growing and growing. It’s a market where most competitors are good friends and openly sharing everything – there’s plenty of business to go around for all of us.
If you’re a digital marketer and are looking to specialize in CRO, watch this video where the optimization legend Craig Sullivan shares his thoughts on the topic:
If you enjoyed this video and want to learn to start and grow your CRO business, check out CRO Agency Masterclass live course with Craig Sullivan.
Run an agency? Offer conversion optimization services? Then you know it can be hard.
I’ve been running an optimization agency for 6 years now. Here are my top lessons I’ve learned along the way.
Do you need to be a big company and need large volumes of traffic to be data driven?
If you run a subscription business, cancellations are part of the package. You need to focus on retention to win, but cancellations / churn happen no matter what.
You should minimize cancellations by improving your service and/or getting the right kind of people in the door. Not by making it harder to cancel.
Every year we publish a list of most read articles on CXL that were published that year. The following 10 new posts got the most pageviews in 2016.
If you’re doing it right, you probably have a large list of A/B testing ideas in your pipeline. Some good ones (data-backed or result of a careful analysis), some mediocre ideas, some that you don’t know how to evaluate.
We can’t test everything at once, and we all have a limited amount of traffic.
You should have a way to prioritize all these ideas in a way that gets you to test the highest potential ideas first. And the stupid stuff should never get tested to begin with.
How do we do that?
Throughout his life, architect Bill Claudill wrote down notes on this and that, and organized those thoughts under the title This I Believe. When Tom Peters turned 60, he decided to scribble down 60 thoughts, one for each year – that seemed to capture his professional and personal journey.
I turn 36 in a couple of days (June 24). Much younger than the above named folks, but I decided to do the same. I wrote down 25 TIBs – things I believe to be true.