Top 10 Most-Read Articles on CXL in 2015
Every year we publish a list of most read articles on CXL. Out of all the blog posts we published in 2015, these got the most attention.
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Why Buy From You (and Not the Other Guys)? [Rant]
Everyone knows that their website doesn’t exist in a vacuum. However, a majority of websites still act like they do. And that’s costing them business.
The Million Dollar Optimization Strategy [Video]
This is a recording of the talk given by André Morys, the CEO of Web Arts, at CXL Live 2015. Grab your tickets to the 2016 event here.
Don’t Do A/B Testing If You Aren’t Ready [Rant]
A/B testing is highly useful, no question here. But a lot of businesses should not be doing it. They’re not ready yet.
Working Hard Doesn’t Matter If You Don’t Know What You’re Doing [Rant]
We all know that you have to work your butt off to get anywhere. Same with conversion optimization. In order to get results you could be proud of, you need to put in the effort and hours. But how are you spending that effort?
What Can You Do With Other People’s A/B Test Results? [Rant]
Lots of people on the internet are running a/b tests, can I just copy their winning tests? Let other people do the failing, I’ll just test (or implement) the winning stuff. Good idea, right?
What’s a Good Conversion Rate? [Rant]
If I were to tell you – what would you do with that information? Honestly, think about it and see if you can answer that.
Advanced A/B Testing Panel with Top Experts [Video]
At CXL Live 2015 we had an amazing a/b split testing panel featuring statistics and testing gurus Lukas Vermeer from Booking.com, Matt Gershoff from Conductrics and Yuan Wright from Electronic Arts. And the audience asked some of the toughest testing questions ever. All of them got answered.
Key Insights from Elite Camp 2015 Speakers
Elite Camp is a 3-day traffic and (mainly) conversion event. It’s among the very best CRO events in the world, and of course in Europe. This year was already its 6th year – and the format has proven to be so successful that the event has been replicated in many other countries.
Elite Camp 2015 had an enviable line-up of heavy hitters and rock stars. Here are top insights from every speaker of this year’s event.
The Hard Life of an Optimizer – Yuan Wright [Video]
Here’s another presentation from CXL Live 2015 (sign up for the 2016 list to get tickets at pre-release prices).
While optimization is fun, it’s also really hard. We’re asking a lot of questions.
Why do users do what they do? Is X actually influencing Y, or is it a mere correlation? The test bombed – but why? Yuan Wright, Director of Analytics at Electronic Arts, will lead you through an open discussion about the challenges we all face – optimizer to optimizer.