Persuasion & Influence Archives

Why Simple Website Design is The Best: The Scientific Reasons

Users will judge websites as beautiful or not within 1/50th to 1/20th of a second.
“Visually complex” websites are consistently rated as less beautiful than their simpler counterparts.

Moreover, “highly prototypical” sites—those with layouts commonly associated with sites of their category—that also had a simple website design were rated the most beautiful.

In other words, the study found that the simpler the design, the better.

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How to Use Cialdini’s 6 Principles of Persuasion to Boost Conversions

Back in 1984, Dr. Robert B. Cialdini wrote a book called Influence: The Psychology of Persuasion. Since then, it’s been widely hailed as a seminal book on marketing—something everyone in conversion optimization should read.

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How To Persuade People – 17 Lesser Known Jedi Mind Tricks

Want to know how to persuade people online and get what you want?

The power of influence is usually all that separates the successful from everyone else. These are some tactics, discovered through psychological research, that you have probably not yet heard about, but have the potential to increase your persuasive abilities.

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How to Write Sales Copy: 7 Never-Fail Principles

Why is it that some books become bestsellers and others can hardly sell a 100 copies? Why do you read some books with passion and interest but can’t get past the first 10 pages of others? What’s the difference?

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How To Create Customer Personas (with Actual, Real-Life Data)

Customer personas represent each specific segment within your target audience. Fueled by data-driven research, they map the “who” behind the buying decisions of your products or services.

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The Science of Storytelling & Memory and The Impact on CRO

Have you ever heard of the “significant objects” project?

As a literary & anthropological experiment, Rob Walker and Joshua Glenn wanted to see if they could resell cheap knickknacks (avg. cost $1.25) on eBay and turn a significant profit by adding personal stories to the item descriptions.

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11 Things People Believe But Shouldn’t

People often choose to believe in things that are just not true.

The Great Wall is the only human made object viewable from space. All Vikings helmets had horns. Vaccines cause Autism. 5G causes causes cancer. You get the idea.

Here are 11 things that a lot of us in marketing believe, but shouldn’t.

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Hooking Your Audience: 8 Ways to Grab Attention (and Hold onto It)

We live in a world of short attention spans. Attention span is the amount of time that a person can concentrate on a task without becoming distracted.

That task could be learning about your product, figuring out if your service is right for them, etc. In other words, it’s kind of important. You need to learn how to grab attention—and hold it—for your website visitors.

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Headlines that Convert: 5 Key Characteristics

We see somewhere between 4,000 and 10,000 marketing message per day. To get conversions, you must first grab attention, and the headline is what everyone sees first.

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5 Principles of Persuasive Web Design

Cialdini breaks down influence into six persuasion principles. What’s the best way to persuade somebody when talking to them? You have to be confident, talk fast, and swear a little, among other things.

But what about persuading somebody without words—possible?

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Persuasion & Influence

Why Simple Website Design is The Best: The Scientific Reasons

How to Use Cialdini’s 6 Principles of Persuasion to Boost Conversions

How To Persuade People – 17 Lesser Known Jedi Mind Tricks

How to Write Sales Copy: 7 Never-Fail Principles

How To Create Customer Personas (with Actual, Real-Life Data)

The Science of Storytelling & Memory and The Impact on CRO

11 Things People Believe But Shouldn’t

Hooking Your Audience: 8 Ways to Grab Attention (and Hold onto It)

Headlines that Convert: 5 Key Characteristics

5 Principles of Persuasive Web Design

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