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Persuasion & Influence

small plate with simple ingredients.

A study by Google had two key findings:

  • Users will judge websites as beautiful or not within 1/50th to 1/20th of a second.
  • “Visually complex” websites are consistently rated as less beautiful than their simpler counterparts.

Moreover, “highly prototypical” sites—those with layouts commonly associated with sites of their category—that also had a simple website design were rated the most beautiful.

In other words, the study found that the simpler the design, the better.

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How To Create Customer Personas (with Actual, Real-Life Data)

Customer personas are detailed representations of segments within your target audience. Fueled by data-driven research, they map the “who” behind the buying decisions of your products or services.

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Ancient Copywriting

In Ancient Greece, public speaking was the main channel for political debate and decision-making, legal decision-making, and even philosophical discussion.

As it became more and more important to society, so did rhetoric, which is the art of persuasive speaking and writing. Ancient philosophers like Plato, Aristotle, and Cicero studied and practiced rhetoric… essentially boiling it down to a do-it-yourself guide.

That guide has been lost (ok, just forgotten). Until now.

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Everything You Need To Know About Designing Valuable Customer Surveys

Conversions are mostly about being relevant to your customers. If what you offer and the way you present it is relevant to your visitors they will convert to buying customers.

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Does Your Website Get People To Take Action?  - Website Reviews

In today’s review I’m assessing whether websites in question could do anything to better get people to take action.

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Why Our GrowthHacker.Tv Giveaway Failed (but Congratulations To The Winner)

Last Monday we announced a joint contest where one lucky CXL winner would receive a year long subscription to GrowthHacker.tv worth $348.

To enter all you had to do was leave a comment letting us know your biggest takeaway from Peep’s interview with Bronson Taylor & tweet the link to this page.

This was an experiment to see if we could pull off a competition without a lot of effort. The results were… eye-opening

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Is Your Lead Magnet Something People Actually Want? [Website Review]

Today I’m reviewing lead magnets.

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Is Your Value Proposition Clear & Compelling? [Website Reviews]

Today I’m reviewing value propositions of several websites.

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How to Build Habit Forming Products w/ Nir Eyal

I recently had the pleasure of speaking with Nir Eyal, Stanford Business School lecturer, start up mentor, and author of “Hooked: How To Build Habit Forming Products.”

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21 Landing Page Tips To Help You Stop Screwing Up Your Conversion Rates

So you have a landing page – or maybe 87 of them. Too bad you’re screwing them up.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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