21 Landing Page Tips To Help You Stop Screwing Up Your Conversion Rates
So you have a landing page – or maybe 87 of them. Too bad you’re screwing them up.
Persuasion & Influence
How to Get People to Believe What You Write
We live in the age of distrust. Our bullsh*t detectors work at full speed and anything fishy gets caught. Any claim you make without showing proof is destined to fail. We’re all skeptics.
Even if you mean well, people find it hard to believe you. Here are a few principles and a 3-step sequence you can use to make your writing more believable.
Sell More Stuff Online By Eliminating Click Fear
If you want to sell stuff online, there’s one thing you should always be looking to eliminate – Click Fear. No, it’s not a modern day phobia.
It’s when people are not sure what will happen after they click.
So in most cases they won’t.
What to Call Your Call to Action
Should you say ‘read more’ or ‘product information’ in your product category view? Which is better – ‘add to cart’ or ‘buy now’?
How and When to Use Sex to Sell More
Sex sells – everybody knows. Or does it?
Copywriting based on the science of persuasion
If you’re ever going to sell anything online, copywriting is a much needed skill. The conventional copywriting wisdom says that you should more or less try stick to the following formula:
How to Build Trust for Your Product: 10 Tips
Creating a product and writing good sales copy are not enough to convert visitors into customers. Your first task is to build trust. If they don’t trust you, they won’t buy from you – even if your offer is really good.