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Psychology

Why Your Customers Buy More When Value Outweighs Cost

“At MECLABS we’ve spent years asking and trying to answer a simple question: ‘Why do people say yes?’

When given a whole series of options, how do you get people to say ‘yes’ to your option over another?” explained Flint McGlaughlin, Managing Director and CEO of MECLABS.

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How to Build Habit Forming Products w/ Nir Eyal

I recently had the pleasure of speaking with Nir Eyal, Stanford Business School lecturer, start up mentor, and author of “Hooked: How To Build Habit Forming Products.”

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Should I Lower My Prices To Compete?

Most people shop online to find lower prices, right?

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Pricing Strategies: 13 Articles You Need to Read

Most businesses struggle with their product pricing strategies. Am I charging too much or too little? What’s the price elasticity like? How can I grow sales with the right pricing?

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11 Things People Believe - But Shouldn't

People often choose to believe in things that are just not true. We just “survived” the Mayan apocalypse some people really thought was going to be real – to give an example. Here are 11 things that a lot of us believe, but really shouldn’t.

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How and When to Use Sex to Sell More

Sex sells – everybody knows. Or does it?

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How To Persuade People Online - 17 Lesser Known Jedi Mind Tricks

Want to know how to persuade people online and get what you want?

The power of influence is usually all that separates the successful from everyone else. These are some tactics, discovered through psychological research, that you have probably not yet heard about, but have the potential to increase your persuasive abilities.

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How to Get Attention in a World that Suffers from Attention-Deficit Disorder

The world is suffering from a chronic case of attention-deficit disorder. Everybody is screaming for attention, but very few get it.

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How to achieve more with less in content marketing

Find out how to reach more people and get the most value from your content marketing efforts with content recycling.

Join Paul Boag, UX Marketing Specialist @ Boagworks, live Wed. May 27 @ 11 AM CT.

Register here

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