How To Sell To Impulse Buyers
Raise your hand if you’ve ever made an impulse purchase.
Psychology
5 Factors Making Your Site More (or Less) Credible
Who are you more likely to trust to tell you the truth: a preschool teacher or a used car salesman? A firefighter or a magician? A child or a politician?
Some people are simply deemed more or less credible based on surface-level factors. The same is true for websites. [Tweet It!]
You have to know what makes your site the child or the politician.
6 Neuromarketing Stimuli That Speak to the Old Brain
Many modern psychology researchers have suggested that the human brain has three (figurative) parts:
- The new brain – thinks (rational data)
- The middle brain – feels (emotions and gut feeling)
- The old brain – decides (takes input from both and pulls the trigger)
Until fairly recently, many fields of study (notably economics) believed that our decisions were largely rational. However, neuromarketing as a field has suggested that the old brain, the old primitive “fight or flight” part, makes most of our decisions.
So how do we influence the old brain for greater growth?
How Habits Are Sabotaging Your Conversions (and How to Fix It)
You’re familiar with the phrase, “A creature of habit.” Yet, as we strive to disrupt industries, take out the competition and launch innovative new products, we forget the power of habit.
Think about what dish soap is sitting by your sink or under the counter. When is the last time you put serious thought into what dish soap to buy? What about your toothbrush? Toothpaste?
Dual Process Theory: How to Market to System Two
What drives your decision-making? Trick question. Two drivers are behind the wheel: system one and system two.
Which system is driving right now? Which system was driving when you bought that new house? How about when you solved difficult math problems in Grade 11?
Pricing Research: The One Factor Everyone Forgets About
Product pricing strategy is something no business (that wants to make money) can avoid. Some use various consumer research methods. Some do seat of the pants kind of stuff.
But whatever strategy you use, there’s one thing that will always affect your pricing strategy.
17 Obscure Persuasion Techniques for Conversion Optimization
You know that persuasion is a powerful weapon. Perhaps you’ve even read our 18 Cognitive Biases You Can Use for Conversion Optimization and realized that you are definitely not dealing with rational visitors. And anyone doing conversion optimization should know Cialdini’s 6 principles of persuasion.
However, there is so much more to persuasion than what can be boiled down to a handful of core principles. There are many other, lesser known persuasion techniques that you can use to increase your conversion rate.
If you’re not aware of them and how they impact your visitors, you’re leaving money on the table.
Why You Should Embrace Transparent Marketing
Various studies have estimated the average consumer sees anywhere from 3,000 to 20,000 marketing messages each day.
Of course, most of these go unnoticed. One possible reason? People are increasingly tuning out inauthentic and blatant marketing attempts.
For this reason, we’ve seen a recent rise in what’s known as ‘transparency marketing.’
Buyer’s Remorse: How It Impacts eCommerce Customers
As optimizers, so much of our focus is spent on the pre-conversion phase. How do we get more people to checkout successfully? How do we get more people to inquire about our agency’s rates?
It’s easy to forget that you aren’t done persuading once the initial conversion has taken place.
How to Market to the Reptilian Brain
Do you make rational decisions or are you a slave to primitive thinking?
Does free will exist? Do you buy a product because you analyzed the options and decide it’s the logical choice? Or are you impulsively (and subconsciously) making decisions based on the part of your brain that’s well over 70,000 years old?