You’re Irrational: How to Avoid Cognitive Blind Spots in Qualitative Analysis
Bias as a problem in qualitative research and analysis is as old as, well, qualitative research.
Psychology
When “Free” Converts (and When It Doesn’t)
If I asked you, “what’s the most persuasive word in the English language,” what would you say?
Many would say “free” – and that may or may not be accurate. It’s one of those CRO ‘best practices’ that is often repeated but rarely discussed in detail.
There are studies that support its power, but there is also plenty of data that supports the idea of ‘free’ being detrimental to optimization.
The Top 5 Reasons You Suck at Making Rational Decisions
In many ways conversion rate optimization is really decision optimization. If you are doing it right, you will constantly discover that what you thought mattered – actually doesn’t.
The Psychology of a Successful Testing Program
All testing programs, no matter how great or awful, think they are doing pretty good and can get better.
How To Convert Visitors Who Are Considering Switching From a Competitor
“I use Tide. I’ve been using Tide for the last 40 years. I’ll use Tide to wash the outfit they bury me in.”
“Uh… Thanks Grammy.” I only made the comment that her clothes smelled nice, but her conviction made me realize something very important, “even if they’re on your site, that doesn’t mean they’re going to buy from you.”
Later on, I overheard my 18 year old sister say to a friend on the phone, “Oh My God, UGH, Do what you want, but I would never be caught dead, in clothes from The Gap.”
Why Your Customers Buy More When Value Outweighs Cost
“At MECLABS we’ve spent years asking and trying to answer a simple question: ‘Why do people say yes?’
When given a whole series of options, how do you get people to say ‘yes’ to your option over another?” explained Flint McGlaughlin, Managing Director and CEO of MECLABS.
How to Build Habit Forming Products w/ Nir Eyal
I recently had the pleasure of speaking with Nir Eyal, Stanford Business School lecturer, start up mentor, and author of “Hooked: How To Build Habit Forming Products.”
Should I Lower My Prices To Compete?
Most people shop online to find lower prices, right?
How and When to Use Sex to Sell More
Sex sells – everybody knows. Or does it?
How to Get Attention in a World that Suffers from Attention-Deficit Disorder
The world is suffering from a chronic case of attention-deficit disorder. Everybody is screaming for attention, but very few get it.