Copywriting Archives - Page 4 of 4 - Institute Revenue optimization services Blog Search Start 7-day trial for $1 Subscriptions Minidegrees Online courses Upcoming courses Resources

Copywriting

How Much Copy to Write on Your Home Page?

If you’ve looked at enough SaaS websites, you’ve probably noticed a bit of a theme: home pages designed to act as landing pages.

Keep reading

How To Write "Compelling" Copy When You Don't Have An Audience.

Wondering how to write “compelling” copy? Consider this.

According to a 2012 psychological study conducted in France by psychologist Remi Radel, humans can perceive the meaning of words in as little as 1/300th of a second.

Keep reading

How Do You Know If Your Copy Is Any Good? (My 4 Step Process For Copy Testing)

For the sake of argument, let’s say you know the basics of copywriting.

Blah blah, write a compelling headline, know your audience, be persuasive, find your unique selling proposition, keep copy clean, blah blah blah.

At one point, this advice was great. But from where you’re sitting, “write compelling headlines” isn’t helpful anymore, is it?

Keep reading

Maximizing Your Autoresponder Campaign: Content, Length & Frequency

Most people won’t buy anything on the first visit, so you need to capture emails. And then what? In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign.

Keep reading

Quick Course On Effective Website Copywriting

Article originally published at Smashing Magazine.

Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives.

Keep reading

4 Cases Where Short Home Pages Outperformed Long Home Pages

Which is better? Having a long home page with lots of copy, or a short one?

Keep reading

How to Get People to Believe What You Write

We live in the age of distrust. Our bullsh*t detectors work at full speed and anything fishy gets caught. Any claim you make without showing proof is destined to fail. We’re all skeptics.

Even if you mean well, people find it hard to believe you. Here are a few principles and a 3-step sequence you can use to make your writing more believable.

Keep reading

A really good course on storytelling and creating content. Free.

Do you know who is Ira Glass? You better. He’s the host and producer of This American Life, a weekly radio show drawing over a million listeners every week. He’s the storytelling guru, if there ever was one.

Keep reading

Copywriting based on the science of persuasion

If you’re ever going to sell anything online, copywriting is a much needed skill.

Keep reading

How to achieve more with less in content marketing

Find out how to reach more people and get the most value from your content marketing efforts with content recycling.

Join Paul Boag, UX Marketing Specialist @ Boagworks, live Wed. May 27 @ 11 AM CT.

Register here

Categories