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Agile Marketing: How to Implement Scrum for Digital Marketing

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important.

Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market.

It stands in opposition to “waterfall” production methods that treat analysis, design, coding, and testing as discrete phases – where in agile they are treated as continuous.

As marketing becomes more data-driven, quantitative, and iterative, we can use many of these same management practices to hone our marketing campaigns, mitigate risk, and ultimately ship more effective marketing campaigns.

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How to Hack Growth When Growth Stalls

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

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How to Build a High Performing Growth Team

As technology continues to make data-driven marketing easier to implement and control, one thing remains constant: it’s all about the effectiveness of your team.

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Growth Process

Sean Ellis coined the term “growth hacking” way back in 2010. Since then, the term has taken on a life of its own.

It’s the focus of dozens of books, new roles, new departments and teams, new methods of thinking, hundreds of articles, hundreds of guides, hundreds of webinars… you get the idea.

Yet, it still feels very elusive. High-growth companies simply have something most companies don’t, right? Some secret growth hack or silver bullet that skyrocketed them to household names.

Wrong. The truth is, they simply had a solid growth marketing process.

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Behavioral Personas

Retention is the key to building a great business.

When your core product experience brings your users back time and time again, you gain some incredible advantages. You spend less on acquisition, learn from your users faster, and start building a community through word of mouth and referrals.

If you can’t retain your users, you’re going to spend more on acquisition while not growing as quickly. You’ll spread distaste for your product, not delight. Soon, you’ll find that there are no more users out there to churn through.

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Ecommerce Best Practice Report 2017

Get data-backed ecommerce guidelines you can implement right away to increase revenue.

If you’re wondering what works best right now in ecommerce, you’re in luck. We have a comprehensive guide (247 guidelines) on ecommerce best practices, all derived from user testing and custom research.

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6 Logical Fallacies That Can Ruin Your Growth

When you first start doing conversion optimization, you think that the biggest hurdles are technical things: running an a/b test the right way, collecting data correctly, QA’ing tests.

These things are all important, of course. But the solutions are fairly straightforward, and when you reach a certain level of experience and skill, they tend to be a given.

No, the biggest obstacle to a testing program – even a mature program – tends to be human error and cognitive bias.

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Growth Hacking

You’re familiar with the term “growth hacking”, right? You’ve likely read about how Facebook, Uber, Airbnb, Hotmail, Dropbox, etc. growth hacked their way to mega success.

Those case studies resulted in a widespread shift in thinking. Many marketers became more concerned with 10x growth hacks they read about online than strategy and growth process.

Is growth hacking useless? Absolutely not. Is the way it’s commonly talked about useless? Undeniably.

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Why Buy From You (and Not the Other Guys)? [Rant]

Everyone knows that their website doesn’t exist in a vacuum. However, a majority of websites still act like they do. And that’s costing them business.

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How To Start A Business W/ Noah Kagan of AppSumo

Is it possible to make $1,000 profit with no list, on a business that’s less than 24 hours old?

Noah Kagan did, using nothing but a $0.99 domain from Godaddy, his Facebook connections, Linkedin, Skype & Gtalk

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How to achieve more with less in content marketing

Find out how to reach more people and get the most value from your content marketing efforts with content recycling.

Join Paul Boag, UX Marketing Specialist @ Boagworks, live Wed. May 27 @ 11 AM CT.

Register here

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