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Business Building

Creating the Perfect Product Demo: What We Learnt From 78 SaaS Demos

 “Show, don’t tell” is a time-tested rule in writing and filmmaking that helps viewers draw their own conclusions rather than relying on a spoon-fed version created by the author.

Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. 

How do some of the most successful SaaS companies approach their demos?

In this article, we’ll look at some of the most important components of running a successful demo and what to consider when creating yours. 

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Retail Reimagined: 9 Trends for the Future of Physical Retail

The chatter of the “Retail Apocalypse” began long before the recent events of a global pandemic. However, the last year has accelerated the need for retailers to go digital, leaving many struggling to adapt.

Despite the challenges retailers face, there are opportunities to not only survive but to thrive. But to take advantage of these opportunities requires the understanding that the pre-pandemic rulebook no longer applies.

In this article, we’ll look at the nine retail trends shaping the new world of retail and how marketers can adjust.

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learn digital marketing

The world’s best marketers don’t get to the top of their field by accident. They consume the right sources; they read the right books. They take what they learn and put it into practice. 

But with the daily demands of most marketing professionals, it’s often an uphill battle to take a step back and set aside time to learn new skills. All too often, that quarterly report or urgent client request takes priority, time and time again.

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speero agency

It’s been ten years since I started the CXL Agency. 

We started off with a value proposition “we build websites that sell”. Most of our time went into building WordPress websites. The initial vision was to templetize and scale building conversion optimized websites. There were many problems with that, and we quickly learned, and adapted. 

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The Best Books for Marketers (New and Old)

If you only read the books that everyone else is reading, you can only think what everyone else is thinking. – Haruki Murakami 

Becoming the best at what you do is a never-ending process. The best of the best have an insatiable hunger for knowledge—for new and better ways to get things done. 

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The 10 Most-Read Articles of 2020

Where to start? This year was…something. Despite everything going on, we still published, and you still read—and got better at data-driven marketing.

Here are the most read articles of the year.

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How to Craft (Or Pivot) Your Agency Value Proposition

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Knapp talks about focusing on only the essential activities for shipping new products and testing new ideas.

As advocated in the book, I felt the idea of using restraint would help me quickly execute on new ideas. And so, the concept for a digital PR service was born. The goal was simple: validate demand or move on.

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No-Code is Here to Stay: What’s the Play for Marketers?

No-code and low-code tools are on the rise, with thousands of businesses and makers turning to a faster and cheaper way to test, validate, and build out their ideas. Leading the way, you have companies such as Zapier, Webflow, and Airtable transforming the way we work. 

As the reliance on these tools continue to grow, so too does the opportunity for technical and non-technical marketers alike to gain an edge and advance their marketing skill set. Marketers and businesses who take advantage of no-code and low-code now will be in position to reap the rewards. Those who ignore the shift will be passed by. 

So, as a marketer, what skills should you learn now to set yourself up for future success? For businesses, what’s the most effective way to approach building applications and software using no-code? We’ll take a look in this article. 

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