Johnathan Dane is the founder of KlientBoost, a no-nonsense, creative, kick-ass AdWords and landing page agency that hustles for results and ROI. If you think this article’s good, you should subscribe to our 25-part gifographic series to receive a new one in your inbox every day.
If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you wondered which PPC channel to use.
The PPC targeting options that Facebook has available are different from Google Ads, LinkedIn Ads, Twitter, and an abundance of other PPC marketing networks.
Where do you begin when there are 72+ PPC options for you?
You already know retargeting works. But what if you’re doing it all wrong?
What if grouping all audiences into the same retargeting campaign is actually doing more harm than good?
The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. It’s an afterthought.