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How to Setup Google Analytics and Segment Your Data

When you hear “data segmentation”, it’s tempting to feel overwhelmed. Why? Segmentation can seem daunting (or boring) to those unfamiliar with it.

It’s an unfortunate because segmentation is perhaps one of the most effective tools at our disposal. The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis.

In this article we’ll show you how to setup your Google Analytics to unlock actionable insights.

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Persuasion Techniques

You know that persuasion is a powerful weapon. Perhaps you’ve even read our 18 Cognitive Biases You Can Use for Conversion Optimization and realized that you are definitely not dealing with rational visitors. And anyone doing conversion optimization should know Cialdini’s 6 principles of persuasion.

However, there is so much more to persuasion than what can be boiled down to a handful of core principles. There are many other, lesser known persuasion techniques that you can use to increase your conversion rate.

If you’re not aware of them and how they impact your visitors, you’re leaving money on the table.

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Neurolinguistics

Writing copy that converts is a lot like boxing.

Your shots need to flow, and you need to be 3-4 steps ahead of your opponent. You have to predict their counters, slips and movement patterns before they even think of doing them.

Similarly, to craft high-converting copy, your sentences have to flow. And you have to anticipate your reader’s objections and be mindful of each word, sentence, and paragraph that enters their brain.

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Hiring an Optimizer? Look For These 8 Traits

Conversion optimization isn’t necessarily something you can major in during college, so how can you tell who will be a world-class optimizer and who will just be..meh?

While there are many universal traits that define a good hire – proactivity, strong work ethic, critical thinking, attention to detail, and so on – there are some specific and unique traits that help optimizers flourish.

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The Power of Defaults in Conversion Optimization

Defaults are powerful, often deceivingly so. Even if you don’t put much thought into it, you’re nudging your users to act in a certain way. It’s up to you, then, to make sure that you’re nudging them to the best possible action for your company and themselves.

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Clarity

Let’s say you just started using a new SaaS product. Who do you think would be able to explain the product to you more clearly: an engineer, a marketer or a customer service representative? You’d think the person who helped bring the product to life (the engineer), right?

His definition, however, would likely be more detailed and complex, thus, more difficult for you, a first-time user, to understand.

As it turns out, marketers struggle with clarity, too. And it’s hurting your conversions in surprising ways.

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Promotional Emails

Email makes the world go around, right? No matter how many times you read about “the death of email”, it remains paramount in the online world. In fact, I’ll bet you’ll receive at least two emails in the time it will take you to read this article from start to finish.

Are all emails created equal? No, not exactly.

According to Salesforce, the top 3 uses of email are newsletters (66%), promotional content (54%) and welcome series emails (42%). However, the top 3 most effective emails are mobile opt-ins (76%), birthday emails (75%), and transactional emails (74%).

Promotional emails get a bad rap, but when they work, they really work. SocialMedia Today, 43% of recipients made at least one purchase last year based on a promotional email.

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