Think about every lead magnet you’ve ever signed up for.
Of all of those free ebooks, courses, and discount codes, how many onboarding flows actually convinced you to become a customer?
And, if they did, how many do you still buy from?
Judging by my own inbox after I hand over my email address, what happens is just…disappointing.
I know what you’re thinking, “Ugh… webinars…” I couldn’t agree with you more.
They’re played out, they can feel dirty, and definitely have a high reputation of being – in general – thinly veiled pitch feasts.
Today, I was fortunate enough to get Hunter Boyle – Senior Business Development Director of AWeber to talk with us about what exactly business development is, and the role it can play on conversions.
Because this is a new feature for CXL, I would love to get your feedback so we can keep making it better.
You have an opt-in form on your site and somebody filled it in. Hooray! You just gained another subscriber on their way to read your content and buy your stuff. Or did you…