Customer personas are detailed representations of segments within your target audience. Fueled by data-driven research, they map the “who” behind the buying decisions of your products or services.
Testimonials and word of mouth are the driving force behind 20–50% of all purchasing decisions, and yet only about one-third of businesses actively seek and collect customer reviews on an ongoing basis.
If you’re not investing in testimonials right now, you need to read this.
Think about every lead magnet you’ve ever signed up for.
Of all of those free ebooks, courses, and discount codes, how many onboarding flows actually convinced you to become a customer?
And, if they did, how many do you still buy from?
Judging by my own inbox after I hand over my email address, what happens is just…disappointing.
I know what you’re thinking, “Ugh… webinars…” I couldn’t agree with you more.
They’re played out, they can feel dirty, and definitely have a high reputation of being – in general – thinly veiled pitch feasts.
Today, I was fortunate enough to get Hunter Boyle – Senior Business Development Director of AWeber to talk with us about what exactly business development is, and the role it can play on conversions.
Because this is a new feature for CXL, I would love to get your feedback so we can keep making it better.
You have an opt-in form on your site and somebody filled it in. Hooray! You just gained another subscriber on their way to read your content and buy your stuff. Or did you…