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All Things Data-Driven Marketing

Quick Course On Effective Website Copywriting

Article originally published at Smashing Magazine.

Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives.

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How Your Customers Actually Read Your Emails

This is a guest post by Chris Hexton from Vero.

Have you ever thought about how your customers actually read your emails? As in, how they approach them… mentally?

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How to Get Traffic That Converts

It’s not unusual in our line of work to see the exact same landing page convert at 11% one month, and 55% the next – without making any changes. How so?

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How to Use Social Media To Drive Sales

According to a report by Nielsen on social media, Americans spend three times more time on social media than reading their email.

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Website Usability Testing: A Must for Boosting Conversions

Usability testing is the black horse of boosting conversions. If your site is difficult to use or hard to understand (means it has usability problems), it will result in poor conversions.

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Beauty Pays: Beautiful Websites (and People) Get Better Results

Does beauty sell? Most people would intuitively say ‘yes’, but what evidence is there that supports the claim?

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Sell More By Being Human and Building Relationships With Your Copy

Your customers are real people. They have friends, family, colleagues and yes – even feelings. How can acknowledging this help you sell more? Read here.

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Free Mini-reviews (Part 2)

Here’s part 2 of my annual free mini-reviews.

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19 Things We Can Learn From Numerous Heatmap Tests

Heatmaps are great for analyzing the behavior of your visitors. They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate.

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CXL's Top 10 Posts of 2012

Which posts published in 2012 proved to be most popular?

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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