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All Things Data-Driven Marketing

A really good course on storytelling and creating content. Free.

Do you know who is Ira Glass? You better. He’s the host and producer of This American Life, a weekly radio show drawing over a million listeners every week. He’s the storytelling guru, if there ever was one.

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Marketing with no budget: 6 things that work

Marketing with no budget – a familiar story for most small businesses and startups. When there’s no money, there’s usually time. Time is unfortunately also limited, so the question is –  how to convert that time into money most effectively (get the biggest bang for the hour)?

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How to Get Attention in a World that Suffers from Attention-Deficit Disorder

The world is suffering from a chronic case of attention-deficit disorder. Everybody is screaming for attention, but very few get it.

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Copywriting based on the science of persuasion

If you’re ever going to sell anything online, copywriting is a much needed skill. The conventional copywriting wisdom says that you should more or less try stick to the following formula:

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How to Set Internet Marketing Goals and Objectives

One of the hardest things for any internet marketer is to figure out what to focus on.

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How to Build Trust for Your Product: 10 Tips

Creating a product and writing good sales copy are not enough to convert visitors into customers. Your first task is to build trust. If they don’t trust you, they won’t buy from you – even if your offer is really good.

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9 Key Steps to Improve Website Readability

Readability is crucial. Even the best blog post or sales copy won’t save you if the readability is poor. The easier it is to read your texts, the more gets read. or instance the content of this article might be good, but I’ll never bother to read it.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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