What is the impact of upselling in ecommerce?
According to Forrester research analyst Sucharita Kodali, product recommendations are responsible for 10 to 30% of ecommerce site revenues.
Way back in 2006, Amazon reported that 35% of its revenues were a direct result of its cross sales and upsells.
Webinars can establish a relationship with leads and teach them how your product can improve their lives. Some 75% of marketing and sales leaders say webinars are one of the most effective methods to generate high-quality brand awareness.
But not every webinar is a success—78% of webinars have 50 or fewer attendees. A major reason? Poor promotion. If you can promote your webinar the right way, you can gobble up more viewers and increase conversions.
Raise your hand if you would like to get extra revenue with an ROI of 1300%—that is, for every dollar you invest, you get back 13. What if, once the system were set up, it was fairly easy to maintain and continue making more money?
I don’t know about you, but I would love to have such a system in place. What I’m talking about is affiliate marketing. Or as it’s being called more and more—performance marketing.
Your website is leaking money. Everybody’s is.
The first step toward plugging the leaks is identifying where the leaks are. Which funnel steps, which layers of your site, which specific pages are leaking money? Google Analytics can provide answers.
I love running growth teams.
It’s everything I could want from a job. It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests.
I’ve spent years running these teams—but I don’t know if I’ll ever build one again. I doubt that I’ll even have a growth team at any company I’m managing in the future.
What is social commerce? Social commerce is the ability to make a product purchase from a third-party company within the native social media experience.
Customer personas are often talked about in marketing and product design, but they’re almost never done well.
In 1999, David Weinberger, a technologist and co-author of The Cluetrain Manifesto, wrote, “Personalization: the automatic tailoring of sites and messages to the individuals viewing them so that we can feel that somewhere there’s a piece of software that loves us for who we are.”
Two decades later, ironically, personalization is being used by companies attempting to make the online experience more human.
Personalization has grown rapidly since David’s statement. So much so that personalized experiences have become the norm, not an option. [Tweet it!]
Often, marketing creativity encounters technical limitations. A web page can load only so fast. UX is constrained by browsers. Cutting-edge solutions are accessible only to those with large budgets.
Nothing is more frustrating than filling out a badly designed form.
It’s a common experience, though. How many times have you entered a password only to be taken back with red ink proclaiming “Error! Password needs a capital letter, two numbers, a special character, and a quote from a Fetty Wap song.”