By creating a second “Add to cart” CTA button, which automatically adds the product quantity needed to qualify for the stated promotion, Julian Samarjiev increased revenue per user by 13%.
TL;DR
- The company: Shopify CRO expert, Julian Samarjiev, on behalf of a physical injury equipment brand.
- The goal: Increase ecommerce revenue.
- The tactic: Create a second “Add to cart” CTA button, which automatically adds the product quantity needed to qualify for the stated promotion.
- The result: +13% revenue per user, resulting in +$48K revenue per month.
What’s the marketing tactic?
Instead of displaying a “Buy more and save” offer and letting customers select the product quantity using a drop-down menu, the company combined the text about the offer and a set quantity as an additional “Add to cart” CTA button.
This second CTA button automatically adds two items into the cart with one click.
What was the result?
After running an A/B test, the page variant with the additional CTA led to a 13% increase in average revenue per user. This resulted in an additional $48K in revenue per month.
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