6 Ways You’re Messing Up Customer Surveys (and How to Fix Them)
Qualitative research or quantitative research? Doesn’t matter if you’re doing it wrong.
User Experience & Persuasive Design
5 Typography Tweaks For Better Web Design & Response
As you almost certainly know, copy is what sells.
That’s true in print, and it’s equally true on the web. A completely unstyled site with strong copy will sell infinitely more than a beautifully styled site with none. And since the average website is between 90 and 95% text, one leading expert wisely observes that “web design is ninety-five percent typography.”
So while you can be quite flexible with how you present other parts of your text, your body copy needs special care. Making your selling content difficult to read is like mumbling to your prospects. You might as well turn them away at the door.
After the Purchase: Optimizing Customer Retention Through Gamification
TechValidate’s research found that “30% of companies using gamification improved registration conversion rates by upwards of 50%.” But how can we use it to retain more customers?
7 Ways Form Accessibility Can Boost Conversions
Inaccessible sites lose sales.
Let’s look at the numbers:
- The UK music industry loses 2.5 million ticket sales per year due to inaccessible booking sites.
- US consumers with vision loss have an estimated $175 billion of disposable income.
- AbilityNet say that ecommerce is losing out £50 billion a year in the UK spending power due to poor accessibility [PDF].
I’ll show you five reasons you should care about accessibility and seven ways that an accessible form design will increase your conversion rate.
An Irresistible Offer: 4 Tips to Personalize Your Sales Funnel
What is an irresistible offer?
Simply put … an irresistible offer is one that your audience cannot help but respond to. It’s compelling, it’s powerful, and it drives action.
So, how do you craft an irresistible offer?
Lies Your Designer Told You (or Data vs Design)
Designers versus data more than ever deserves its place in the pantheon of great conflicts: the Hatfields vs. McCoys, Android vs. iOS, Social Media Marketing vs. Results, Athens vs. Sparta, the Doctor vs. Daleks, Auburn vs. Alabama, and Fox News vs. reality.
We make this out to be some great collision of disciplines when in fact they are not opposites and they can and should work together.
Website Redesign for Higher Conversions? Tread Lightly
Your conversion rate is not what it could be – and you know you need to do something about it. Should you redesign the whole website? Maybe. Probably not though. It depends. But if you are going to do it, you need to tread very lightly. Website redesigns only work if they are carefully managed and data-driven.
Two Overlooked Aspects Of Your Site Design That May Be Hurting Conversions
Normally, I dig into massive amounts of data, but today, I think we should talk about something that’s a little bit more subjective & open to interpretation – design.
Specifically, your design’s first impression, how long it takes to make that impression, and whether or not that impression is communicating the right things (or anything for that matter) about your brand.
Why Your A/B Tests Are Failing
In a 2013 study by eConsultancy & RedEye, surveying almost 1,000 client-side & agency marketers, it was found that 60% found A/B testing to be “quite valuable” to their business.
Yet, only just over a quarter (28%) report being satisfied with their conversion rates.
What Nike.com (and Others) Can Teach You About Building Persuasive Product Pages
With product pages, it’s often way too easy to lose sight that the goal is to actually persuade people, and instead, at least from what I can tell on 99% of the eCommerce sites I see, the pages are treated with a very clinical approach.
“Here’s the product sir, I sure do hope you buy it.”