Marcus Taylor

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Marcus Taylor is an award-winning entrepreneur, and founder of Venture Harbour. Marcus also built the World’s first scientifically valid ‘comfort zone calculator’, which he has spoken about at TEDx.

Marcus speaks about marketing and entrepreneurship at conferences internationally, and contributes to Econsultancy, Moz, Forbes, and Huffington Post.

Creating urgency

Creating a sense of urgency is one of the most powerful ways to turn potential customers into actual buyers. Urgency taps into deep psychological triggers that drive human behavior. Scarcity and deadlines can increase perceived value or reduce delay in some contexts, but the effect depends on the offer, audience, and how credible the urgency feels.

This principle is why limited-time offers, exclusive deals, and scarcity-based tactics can be so effective. Without a reason to act now, potential buyers may procrastinate indefinitely, delaying their decision or forgetting about your offer altogether.

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Web Forms

As marketers, we spend countless hours acquiring traffic and crafting persuasive content, but too often we drop the ball at the final stage of the lead gen funnel—form design.

We’ve all heard stories about the impact that forms have on conversion rates, like how Expedia made an extra $1 million per year by removing one field on their form or how Marketo received 34% more leads by experimenting with their form length.

Despite the impact a well-optimized form can have on the bottom line, most marketers still use “paper forms on the web” (web forms that look like forms you’d fill out on paper).

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