Promo Videos: What Really Matters (with Examples)
Planning to create a promo video to increase conversions? Good idea.
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8 Web Design Principles and Laws that Work in 2023
Your website design is more important for conversions than you think. You can implement every conversion-boosting tactic in the world, but if your web design looks like crap, it won’t do you much good.
How and When to Use Sex to Sell More
Sex sells – everybody knows. Or does it?
What to Test First, Second, Third
The correct answer is of course that you should start testing where you have the most traffic and/or the biggest leak.
But let’s assume for a minute that you have no data. Maybe it’s a brand new site. Changing the color of your button might result in a 1.2% improvement, but a better offer can bring upon a 320% improvement. In that case you should start your testing with variables that can really boost your results.
How to Increase Ecommerce Conversion Rates
If you run an ecommerce shop, you’re always trying to boost your sales. Here’s how to increase the conversion rate of your ecommerce site.
10 Principles of Effective Pricing Pages
If you run a SaaS business or sell only one product (with some options), you probably have a dedicated pricing page for the whole thing. Here are 10 principles to get it right:
How To Influence Purchase Decisions: 9 Factors Affecting the Consumer Decision Process
If you want to get people to buy your stuff, you need to understand how consumers make purchasing decisions.
Why You Shouldn’t Assume How Users Feel About Your Site [Rant]
![Why You Shouldn't Assume How Users Feel About Your Site [Rant]](https://cxl.com/wp-content/uploads/2012/03/assume1-320x89.jpg)
I wrote this short rant.
Invent a new category, charge more
Somebody asked me the other day how can they charge more for their product. Like way more than people are used to paying for products in that category. The solution: create a new product category.
Quick Course On Effective Website Copywriting
Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives.