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User testing

heat maps

Heat maps are a popular conversion optimization tool, but are they really that useful?

It’s easy to say that they help you see what users are doing on your site. Sure, of course—but lots of other methods do that too, and perhaps with greater accuracy.

So what can heat maps answer?

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Usability Test Reporting: Spend Less Time, Have More Impact

Usability testing is one of the most effective ways to uncover issues that users have on your website or app. It works whether you’re a behemoth with millions of users or a startup that’s just left the proverbial garage.

The problem is that usability testing takes time—time to recruit participants, moderate and watch videos, and compile results.

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The Most Effective Ways to Analyze Session Replay Videos

Session replays are a common conversion research technique. And they can provide a lot of value.

Still, the process is amorphous. I haven’t seen a structured way to approach session recordings other than just sitting down to watch a bunch of them and inferring your qualitative findings, somehow lopping them into the rest of your research stack.

But what if there were a better way?

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Your Users Are Frustrated - Here's a Way to Fix That and Make More Money

Ever scroll through a website and get irrationally angry? Maybe it was the slow loading time, the poor design, the frustrating lack of clarity – no matter the case, I’m sure you can relate.

Though you might not like to hear it, a substantial amount of your customers are going through the same thing on your site right now. This is inevitable. The real money comes from finding these common frustrations and fixing them.

But how?

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Visual Engagement Metrics: Your Optimization Secret Weapon

Hopefully you have many optimization weapons in your arsenal: digital analytics, A/B testing, click mapping, user testing, etc.

One you may not have thought of (and hence your competitors might not be aware of): eye-tracking and visual engagement analytics.

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19 Things We Can Learn From Numerous Heatmap Tests

Heatmaps are great for analyzing the behavior of your visitors. They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate.

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Apply for the Culture of Experimentation Sprint

Chad Sanderson has led experimentation at Oracle, Subway, Sephora, Microsoft and Convoy. Join Chad’s 6-week live interactive training program to develop a culture of experimentation at your company.

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