fbpx Experimentation Agency Message Testing Search Start 7-day trial for $1 Training Playbooks Hire talent Get hired Blog Resources Pricing Help

User testing

heat maps

Heat maps are a popular conversion optimization tool, and for good reason. We leveraged correctly they are a powerful way to better understand your audience and deliver more value.

So what can heat maps answer?

Keep reading

Usability Test Reporting: Spend Less Time, Have More Impact

Usability testing is one of the most effective ways to uncover issues that users have on your website or app. It works whether you’re a behemoth with millions of users or a startup that’s just left the proverbial garage.

The problem is that usability testing takes time—time to recruit participants, moderate and watch videos, and compile results.

Keep reading

The Most Effective Ways to Analyze Session Replay Videos

Session replays are a common conversion research technique. And they can provide a lot of value.

Still, the process is amorphous. I haven’t seen a structured way to approach session recordings other than just sitting down to watch a bunch of them and inferring your qualitative findings, somehow lopping them into the rest of your research stack.

But what if there were a better way?

Keep reading

user frustration

Ever scroll through a website and get irrationally angry? Maybe it was the slow loading time, the poor design, the frustrating lack of clarity – no matter the case, I’m sure you can relate.

Though you might not like to hear it, a substantial amount of your customers are going through the same thing on your site right now. This is inevitable. The real money comes from finding these common frustrations and fixing them.

But how?

Keep reading

Visual Engagement Metrics: Your Optimization Secret Weapon

Hopefully you have many optimization weapons in your arsenal: digital analytics, A/B testing, click mapping, user testing, etc.

One you may not have thought of (and hence your competitors might not be aware of): eye-tracking and visual engagement analytics.

Keep reading

19 Things We Can Learn From Numerous Heatmap Tests

Heatmaps are great for analyzing the behavior of your visitors. They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate.

Keep reading

Categories