Human psychology Archives

Neurolinguistics and NLP: 6 Principles To Power Up Your Copy

Writing copy that converts is a lot like boxing.

Your shots need to flow, and you need to be 3-4 steps ahead of your opponent. You have to predict their counters, slips and movement patterns before they even think of doing them.

Similarly, to craft high-converting copy, your sentences have to flow. And you have to anticipate your reader’s objections and be mindful of each word, sentence, and paragraph that enters their brain.

Keep reading

How to Use Cialdini’s 6 Principles of Persuasion to Boost Conversions

Back in 1984, Dr. Robert B. Cialdini wrote a book called Influence: The Psychology of Persuasion. Since then, it’s been widely hailed as a seminal book on marketing—something everyone in conversion optimization should read.

Keep reading

Emotional Persuasion: Guide, Examples & How to Use It for Conversions

You’d like to think that you’re a completely rational person making completely rational decisions, right? It’s nice to believe that you haven’t made major life decisions based on how you were feeling.

Well, you have. Many times.

Keep reading

Fear and Greed in Marketing: What Drives Human Behavior?

Fear and greed are two of the three great forces in the world, according to Einstein (the third is stupidity).

They’re also two triggers that not only stock markets (in the form of the Fear & Greed index), but also marketers and copywriters have been well aware of for years.

That’s because they are powerful emotions that, when used properly, drive people to take action.

Keep reading

How To Persuade People – 17 Lesser Known Jedi Mind Tricks

Want to know how to persuade people online and get what you want?

The power of influence is usually all that separates the successful from everyone else. These are some tactics, discovered through psychological research, that you have probably not yet heard about, but have the potential to increase your persuasive abilities.

Keep reading

Foot-in-the-Door Technique: How to Use Persuasion to Convert

“How can a person be induced to do something he would rather not do?”

Keep reading

10 Recent Neuromarketing Research Studies with Real-World-Examples

Neuromarketing assesses how our brain reacts to stimuli, not simply what we self-report in qualitative surveys. These are truths that our impulses write onto MRIs. Sometimes, as several studies below illustrate, those two systems—the conscious and subconscious—offer conflicting interpretations.

Keep reading

Valence and Arousal: How To Kindle an Emotional Fire

As much as we’d like to think that we’re rational, the reality is, we make many of our decisions emotionally.

Clicks, shares, purchases, comments, engagement are all subject to emotional decision making.

So how can you use this fact to your advantage?

Keep reading

How Understanding Perceptual Sets Can Make You a Better Marketer

Why do some ads perform better than expected? Why does an ‘ugly’ CTA sometimes convert better than one that is professionally designed? Understanding perceptual sets and how they affect our behavior and decisions can give you better insight into improving and optimizing your marketing strategy.

Keep reading