Compared to social media and content marketing, email is a mature channel for engaging online consumers. Its longevity is a testament to its ability to increase sales, converting leads into buyers and buyers into repeat customers.
This is my personal story of how I went from having a job I did not like at all, not knowing what to do with my life to building several successful businesses. I’ll share my lessons I picked up along the way.
People will not buy your stuff on their first visit. The more expensive and/or complicated the product, the more time they need to think and decide.
People like to buy from people and businesses they know and like. This is why it’s a good idea to capture emails and build a relationship before you even ask them to buy anything. This post is about getting the most out of your relationship building efforts with your email list.
If you want to double your results, you can either double the number of visitors (very expensive), double the conversion rate (possible, but increasingly harder as there’s a max limit to your conversion rate) or double repeat purchases – loyalty.
We live in the age of distrust. Our bullsh*t detectors work at full speed and anything fishy gets caught. Any claim you make without showing proof is destined to fail. We’re all skeptics.
Even if you mean well, people find it hard to believe you. Here are a few principles and a 3-step sequence you can use to make your writing more believable.
Should you say ‘read more’ or ‘product information’ in your product category view? Which is better – ‘add to cart’ or ‘buy now’?
Sex sells – everybody knows. Or does it?
![Why You Shouldn't Assume How Users Feel About Your Site [Rant]](https://cxl.com/wp-content/uploads/2012/03/assume1-320x89.jpg)
I wrote this short rant.
Somebody asked me the other day, what are all the possible ways to increase the conversion rate? Is there a library of all the things that have made the difference? I looked for one, but couldn’t find it. So I decided to put one together myself.
The correct answer is of course that you should start testing where you have the most traffic and/or the biggest leak.
But let’s assume for a minute that you have no data. Maybe it’s a brand new site. Changing the color of your button might result in a 1.2% improvement, but a better offer can bring upon a 320% improvement. In that case you should start your testing with variables that can really boost your results.