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All Things Data-Driven Marketing

Market positioning

In the competitive business environment of 2023, having a great product is table stakes for building a profitable business at scale. 

Many companies have great products, but struggle to keep the lights on. While many factors determine whether a business thrives or shutters, your market positioning strategy plays a critical role. 

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Product-Led Growth

John Wanamaker, considered a pioneer in marketing back in the 1800s, once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

A lot has changed since then, and data modeling and digital channels make attribution much easier. But marketing is still a cost to every business, and it doesn’t always deliver the results you hoped for. 

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