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Luke Hay

Luke Hay is the senior conversion strategist at Fresh Egg where he works with a range of clients across different sectors both in the UK and internationally. Fresh Egg are an integrated digital marketing agency who help brands optimise their online performance. You can follow Luke on Twitter or connect on LinkedIn.

Ghost Buttons

Ghost buttons are transparent calls to action that appear on websites and in apps. They tend to have a thin border and a text label that sits within the transparent body of the button.

The use of this type of button reached its peak a few years ago, but can still be seen across a wide range of websites. They’re generally used more on websites that use a minimalist or flat design.

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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