Elise Dopson

Elise Dopson is a B2B content writer and strategist for SaaS and marketing companies. She’s written for sites like Content Marketing Institute, CoSchedule, and HubSpot, and loves nothing more than a good ol’ cuppa tea. (She is British, after all.) Follow her on Twitter.

Video Hosting Platforms: Which Is Best for Your Business?

Google “video hosting platforms,” and you’ll get about 50 million results, along with several paid ads. How do you choose the platform that suits your needs?

Keep reading »
google analytics intelligence search bar.

Google Analytics Intelligence has an alluring promise—that you can skip the manual digging and get quick answers. But will you actually get the data you want?

Keep reading »
ups man delivering packages

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc.

Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers.

Keep reading »
The “Curse of Knowledge”: How Expertise Can Hurt Marketing

Marketers are intimately familiar with their industry and product. But that familiarity isn’t always an advantage.

Keep reading »
Business Apologies: What You Should (and Shouldn’t) Do

You start your day with a check-in on social media. You spot a negative review on your Facebook page. Do you:

  • Ignore it and hope nobody sees it?
  • Respond?
Keep reading »