Google “video hosting platforms,” and you’ll get about 50 million results, along with several paid ads. How do you choose the platform that suits your needs?
Keep reading »Elise Dopson
Elise Dopson is a B2B content writer and strategist for SaaS and marketing companies. She’s written for sites like Content Marketing Institute, CoSchedule, and HubSpot, and loves nothing more than a good ol’ cuppa tea. (She is British, after all.) Follow her on Twitter.
Google Analytics Intelligence has an alluring promise—that you can skip the manual digging and get quick answers. But will you actually get the data you want?
Keep reading »
Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc.
Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers.
Keep reading »
Marketers are intimately familiar with their industry and product. But that familiarity isn’t always an advantage.
Keep reading »
You start your day with a check-in on social media. You spot a negative review on your Facebook page. Do you:
- Ignore it and hope nobody sees it?
- Respond?