Elise Dopson

Elise Dopson is a B2B content writer and strategist for SaaS and marketing companies. She’s written for sites like Content Marketing Institute, CoSchedule, and HubSpot, and loves nothing more than a good ol’ cuppa tea. (She is British, after all.) Follow her on Twitter.

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In ecommerce, paid advertising heavily drives growth. But competing on price and budgets isn’t the only way to win customers. 

In just four years, beauty brand Frank Body grew its ecommerce brand to over 80,000 visitors per month and $20 million in annual revenue in a highly competitive marketplace with little-to-no marketing budget. 

How? By focusing on content marketing.

In this article, you’ll learn about efficient content marketing strategies to win customers and engage your audience. We’ll also provide a framework based on the marketing funnel to help you identify where specific content fits in your marketing plan (or where you may have content gaps).

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