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Ben Labay

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Ben is the Managing Director at Speero. He has a background as a research scientist specializing in statistics and data science. Ben combines years of academic and statistics training with customer experience and UX knowledge to help our team run programs for companies around the world. You can catch more experimentation know-how on his YouTube channel; Testing Insights.

Testing the Presenter’s Paradox – Do People Really Average (Not Sum) Object Values? [Original Research]

This study examines people’s tendencies to average, not sum, values of items in a list or presented as package deals.

We provide 3 perspectives: 1. we outline what products and lists two academic studies have tested, 2. we duplicate a product and list test with a larger sample size to try and replicate the findings, and 3. we then apply the test to six new products, three experiential products (travel package, hotel night, massage) and three physical products (camera, printer, kitchen mixer).

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We Quantified the UX of 5 Bike Websites. Here's What We Learned. [Original Research]

Your design team likely thinks your website is number one compared to your competitors, but a quantified UX benchmark might tell you differently.

We all have our opinions on what good design looks like, but quantifying that and comparing it to competitors, really shows where you stand. Once you know that, you can take action based upon the insights.

This article outlines a UX benchmark study we conducted in partnership with Jeff Sauro and his team over at MeasuringU. We studied five road bike websites. We learned a lot in doing so, and you’ll certainly find some instant takeaways from our insights.

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Which Type of Voice Actor Should You Use for Your Explainer Video? [Original Research]

When designing the landing page for CXL Institute, we conducted an experiment regarding our explainer video.

We wanted to find out how “trustworthy” and “attractive” different voices were perceived. In this CXL Institute study, we tested four different voices, which differed by gender and whether they were professional voice actors or not.

Question is, did it make a different in how people perceived our video content? Yes, and the results were somewhat surprising.

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Which Types of Social Proof Work Best? [Original Research]

When shopping online, you can’t hold the product, test it out, or talk to a salesperson about how different brands compare to one another. For these scenarios, social proof is frequently used to guide shoppers towards the best product choice.

Which brings us to the real question: Which social proof techniques are most effective? Are some of them totally ineffective?

This study from CXL Institute explores how different forms of social proof are perceived (with eye-tracking), and then how they are recalled (with post-task survey questions).

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How Does Product Copy Format Affect User Engagement? [Original Research]

Product page copy is something that, generally, gets ignored.

Not just the content, but how it is formatted.

In this 3 part study from CXL Institute on eCommerce product pages (part 1 here, and part 2 here), we wanted to explore how elements of a product page affect users’ visual and value perceptions.

This experiment looks at how users view a page and read product text descriptions when the text format changes.

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How Product Image Size Impacts Value Perception [Original Research]

What makes a good product page?

Well, there are tons of elements that come together to make a successful product page. These include price, product image, product copy, layout, etc.

One element in particular, product image size, seems to affect the value perception of the product. In this study from CXL Institute (part one of three of a full eCommerce product page study, the others to come soon), we look at product page design, and in particular, how you can increase the value perception of your particular product.

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