I read more than most people, on average 2-3 business books per month. That adds up to a lot of books over the years.
I am very picky. Before deciding to read a book, I do a ton of research, review reading and other due diligence. I don’t read cheesy business motivational books. My last years favorite was Rework (if you haven’t read it yet, do it).
You have an opt-in form on your site and somebody filled it in. Hooray! You just gained another subscriber on their way to read your content and buy your stuff. Or did you…
People judge books by the cover and other people by their looks.
This post will make you money. It will teach you about conversion optimization – how exactly to do it, based on all the best research and experiments.
Why do conversion optimization? It is the cheapest, quickest way to increase sales online – and it demonstrates a clear ROI.
Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales.
Do you know who is Ira Glass? You better. He’s the host and producer of This American Life, a weekly radio show drawing over a million listeners every week. He’s the storytelling guru, if there ever was one.
Marketing with no budget – a familiar story for most small businesses and startups. When there’s no money, there’s usually time. Time is unfortunately also limited, so the question is – how to convert that time into money most effectively (get the biggest bang for the hour)?
The world is suffering from a chronic case of attention-deficit disorder. Everybody is screaming for attention, but very few get it.
If you’re ever going to sell anything online, copywriting is a much needed skill. The conventional copywriting wisdom says that you should more or less try stick to the following formula:
One of the hardest things for any internet marketer is to figure out what to focus on.
Creating a product and writing good sales copy are not enough to convert visitors into customers. Your first task is to build trust. If they don’t trust you, they won’t buy from you – even if your offer is really good.