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Community building
In this course, you will learn the foundations of creating communities that inspire meaningful brand engagement. Unlike most marketers who say the word “community” and hope one magically appears, you will take an intentional and active approach to building relationships that is not only good for marketing but good for the people marketing connects.
GA4 Update
This course will teach you everything you need to get started with GA4 properties by providing hands-on experience.
Unpaid growth levers
Individuals taking this course will leave with a robust understanding of Quora, LinkedIn and how to get booked on Podcast. This course will help students build their personal and company brands and create lasting partnerships in the process.
Introduction to product marketing
Coming soon.
Competitive intel & market research
There are three major pillars to every successful competitive org:
- Data
- Strategy
- Enablement
Most organizations make the mistake of investing in one pillar. It doesn’t work. Two? Still no. In this course, I’ll show you how to stand up each pillar and outline the pitfalls to avoid along the way.
Customer storytelling & proof
Coming soon.
Analyst relations
Learn to leverage strategic analyst relations to accelerate your product marketing program and goals, including establishing, shaping, and refining your product roadmap, pricing, partner channels, promotion strategy, competitive positioning, and alignment with sales and marketing.
Messaging
Coming soon.
Positioning & company story
Coming soon.
Pricing & packaging
Coming soon.
Partner & customer marketing
Take your growth to the next level with a high impact, highly repeatable form of marketing <– Tangible Result
Working with the product team
The relationship between product management and product marketing can be unproductive and lead to missed opportunities for the business, but this does not have to be the case by having a deep understanding of the role and motivations of product management students can turn this into a powerful partnership.
Sales and customer success enablement
Coming soon.
Hiring product marketers
Construct high-performing product marketing teams with Hiring Product Marketers
Learn how to build a product marketing team based on your company’s objectives, so you can help the company succeed and win more customers.
Product marketing content
Build your brand’s reputation and engage audiences throughout the buying journey through product marketing content.
Product launches
Coming soon.
All courses are included with a CXL subscription.