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Introduction to product marketing

Introduction to product marketing

Coming soon.

Competitive intel & market research

Competitive intel & market research

There are three major pillars to every successful competitive org:

  1. Data
  2. Strategy
  3. Enablement

Most organizations make the mistake of investing in one pillar. It doesn’t work. Two? Still no. In this course, I’ll show you how to stand up each pillar and outline the pitfalls to avoid along the way.

Customer storytelling & proof

Customer storytelling & proof

Coming soon.

Analyst relations

Analyst relations

Learn to leverage strategic analyst relations to accelerate your product marketing program and goals, including establishing, shaping, and refining your product roadmap, pricing, partner channels, promotion strategy, competitive positioning, and alignment with sales and marketing.

Messaging

Messaging

Coming soon.

Positioning & company story

Positioning & company story

Coming soon.

Pricing & packaging

Pricing & packaging

Coming soon.

Partner & customer marketing

Partner & customer marketing

Take your growth to the next level with a high impact, highly repeatable form of marketing <– Tangible Result

Working with the product team

Working with the product team

The relationship between product management and product marketing can be unproductive and lead to missed opportunities for the business, but this does not have to be the case by having a deep understanding of the role and motivations of product management students can turn this into a powerful partnership.

Sales and customer success enablement

Sales and customer success enablement

Coming soon.

Hiring product marketers

Hiring product marketers

Construct high-performing product marketing teams with Hiring Product Marketers

Learn how to build a product marketing team based on your company’s objectives, so you can help the company succeed and win more customers.

Product marketing content

Product marketing content

Build your brand’s reputation and engage audiences throughout the buying journey through product marketing content.

Product launches

Product launches

Coming soon.

Segmentation and persona research

Segmentation and persona research

Coming soon.

GA4 Update

GA4 Update
  1. Learn why GA4 is the new Google Analytics and how it differs from Universal Analytics(GA3)
  2. Get hands-on experience implementing the new tags
  3. Experience the new core configuration components, including conversions, audiences, events, and more
  4. Access the new features never available in the free version of GA before (BigQuery Integration, Funnels, Elapsed Time, etc.)

Product marketing

Product marketing

All courses are included with a CXL subscription.