Refilm of an existing course.

Master the principles that will allow your agency to scale up and provide you, the agency owner, the life you always wanted.

Instructor: Bob Ruffolo, Founder & CEO @ IMPACT

Refilm of an existing course.
Instructor: Jessica Best, VP of Data-Driven Marketing @ Barkley and Speaker

Consolidate all your data in one place in order to build powerful dashboards and analyse your data quickly without any manual work.

You will learn:

• Get your data into BigQuery
• Work with data in BigQuery
• Query and analyse your Google Analytics data with BigQuery
• Build automated reports and dashboards using your BigQuery data

Instructor: Khrystyna Grynko, Head of Data @ Better&Stronger

This course is designed to develop brands that consistently dominate their market and understand how to stay relevant through market evolution.

In this course, you will learn how to:

• Attract ideal clients
• Convert more effectively
• Ongoingly grow brand value and company turnover
• Scale more effectively

Instructor: Flavilla Fongang, MD/Brand Strategist @ 3 Colours Rule

More information coming soon.

Instructor: Ben Labay, Research director @ CXL

Refilm of an existing course.

Instructor: Fred Pike, Managing Director / CFO @ Northwoods

In this course, you will come to understand GA at a deeper level than you ever have. GA is a great tool – used on 70-80% of all websites – but damn, its data can really be suspect, and unless it’s set up well and maintained, you’re losing much of its value.

This will be much more than a class on how to perform a GA Audit. An audit is pretty meaningless if you can’t offer remediations.

After taking this course, you’ll …

• Know the key areas to check in GA to ensure accurate data collection
• Understand why things break in GA – not just that they’re broken – and multiple ways to solve the problems.
• Develop the mindset, and the tools, to troubleshoot quality issues and problems in GA – critical skills for any data analyst.

Instructor: Fred Pike, Managing Director / CFO @ Northwoods

Make sure you are building the right product by talking to the right people – your customers.

In this course you’ll learn how to:

• Plan an engaging customer interview to ensure you’re hearing what your customers need.
• Develop testable hypotheses to ensure you are challenging your own assumptions and beliefs.
• Understand how different types of customer research can help you achieve different goals.
• Tie concrete measures of success to your research and outcomes to ensure you’re achieving your goals.
• Learn about recruiting and analysis tools to make researching your customers faster and easier.

Instructor: Megan Kierstead, Principal UX Researcher @ Trifacta

Learn to carve out your company as a Market of One–an organization that is sought after for what makes it unique.

• Learn to differentiate your company in a sea of sameness–avoid commoditization, price erosion, and the trap of “me too” messaging
• Learn how to translate your positioning into clear compelling messaging that makes you the clear choice for your ideal customer
• How positioning has changed–succeeding in the splintered and niche modern modern media landscape
• Case studies and examples from top brands
• Create your own positioning strategy. Get access to a free template that you can use to guide conversations and architect your own unique strategy.

Instructor: Brendan Dell, President of Spark