For the modern marketer, gaining insights from large amounts of data points can be crucial, but daunting. Turning all that data into actionable outcomes fast will give you an edge in the industry. This course provides a gentle introduction to R and the powerful tools it provides to easily do basic data analysis and visualization, setting you on course to become a data-driven marketing rockstar.
Everyone explains that differentiation is business-critical, but no one, not even experts, explains how to actually do it. It’s like trying to draw an owl without knowing how it looks like.
This course will teach you to draw that owl. You will learn timeless principles of business, psychology, and marketing to make your own decisions without doubting yourself. You’re going to feel like every concept just “clicks” together — so you can put them into action.
Together, we will challenge your beliefs to grow your confidence, look beyond demographics to define a market that can’t wait to hear from you, engineer your very own differentiation to stand out, and ‘jolt’ your market into action so they notice you, trust you, and buy from you.
Learning by example and by building mini applications to automate your daily workflow. The course will be more focused on practical skills and touch on theory when it is required. Understanding what’s possible, where to find information, and understanding general concepts are more important than memorization, therefore no prior programming experience is required. When advanced concepts are introduced, we’ll break it down into manageable chunks and make sure you’re confident before heading into the next phase of learning.
Become more strategic and ultimately more successful in running an experimentation (CRO, testing, CX) program for your organization or client. This course provides tools and principles around a programs 1. strategy and culture, 2. tools and data, 3. people and skills, and 4. process and methods.