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BigQuery

BigQuery

Consolidate all your data in one place in order to build powerful dashboards and analyse your data quickly without any manual work.

You will learn:

  • Get your data into BigQuery
  • Work with data in BigQuery
  • Query and analyse your Google Analytics data with BigQuery
  • Build automated reports and dashboards using your BigQuery data

Instructor: Khrystyna Grynko, Head of Data @ Better&Stronger

Branding

Branding

This course is designed to develop brands that consistently dominate their market and understand how to stay relevant through market evolution.

In this course, you will learn how to:

  • Attract ideal clients
  • Convert more effectively
  • Ongoingly grow brand value and company turnover
  • Scale more effectively

Instructor: Flavilla Fongang, MD/Brand Strategist @ 3 Colours Rule

Excel and Google Sheets for Marketers (refilm)

Excel and Google Sheets for Marketers (refilm)

Refilm of an existing course.

Instructor: Fred Pike, Managing Director / CFO @ Northwoods

Google Analytics audit

Google Analytics audit

In this course, you will come to understand GA at a deeper level than you ever have. GA is a great tool – used on 70-80% of all websites – but damn, its data can really be suspect, and unless it’s set up well and maintained, you’re losing much of its value.

This will be much more than a class on how to perform a GA Audit. An audit is pretty meaningless if you can’t offer remediations.

After taking this course, you’ll …

  • Know the key areas to check in GA to ensure accurate data collection
  • Understand why things break in GA – not just that they’re broken – and multiple ways to solve the problems.
  • Develop the mindset, and the tools, to troubleshoot quality issues and problems in GA – critical skills for any data analyst.

Instructor: Fred Pike, Managing Director / CFO @ Northwoods

User research

User research

Make sure you are building the right product by talking to the right people – your customers.

In this course you’ll learn how to:

  • Plan an engaging customer interview to ensure you’re hearing what your customers need.
  • Develop testable hypotheses to ensure you are challenging your own assumptions and beliefs.
  • Understand how different types of customer research can help you achieve different goals.
  • Tie concrete measures of success to your research and outcomes to ensure you’re achieving your goals.
  • Learn about recruiting and analysis tools to make researching your customers faster and easier.

Instructor: Megan Kierstead, Principal UX Researcher @ Trifacta

Positioning

Positioning

Learn to carve out your company as a Market of One–an organization that is sought after for what makes it unique.

  • Learn to differentiate your company in a sea of sameness–avoid commoditization, price erosion, and the trap of “me too” messaging
  • Learn how to translate your positioning into clear compelling messaging that makes you the clear choice for your ideal customer
  • How positioning has changed–succeeding in the splintered and niche modern modern media landscape
  • Case studies and examples from top brands
  • Create your own positioning strategy. Get access to a free template that you can use to guide conversations and architect your own unique strategy.

Instructor: Brendan Dell, President of Spark

Landing Page Optimization (refilm)

Landing Page Optimization (refilm)

Gain skills and knowledge related to landing pages, research, and user psychology for a better optimization strategy.

Instructor: Michael Aagaard, senior optimizer, international keynote speaker & speaker coach

Content marketing: Research, production, and measurement

Content marketing: Research, production, and measurement

Content marketing has enormous potential. You can become the authoritative source on a topic for your readers, giving them a reason to trust you and—down the road—a reason to buy from you.

But you can also waste thousands of dollars on mediocre content that no one cares about or great content that no one sees (because you focused all your resources on production, not distribution).

The difference between success and failure? It often comes down to research, production, and measurement.

  • Learn a research framework that generates a sustainable source of data-backed ideas.
  • Discover the keys to producing original content at encyclopedia-level standards.
  • Create content marketing dashboards that are meaningful and contextual for your site.

Instructor: Derek Gleason, Content Lead @ CXL

Voice of Customer Data

Voice of Customer Data

Learn that to be truly customer-centric, and to really drive growth, you can’t focus on what customer say. Your competitors are listening to what customers say. Instead, you need to understand what your customers feel.

This course provides a solid strategic framework for getting beyond the comments and open-ended responses and creating a testing program that delights and solves customer’s actual problems, not their excuses. You will learn CXL’s playbook for gathering voice of customer data and how we convert data to insights to action in order to drive growth.

Instructor: Ben Labay, Research director @ CXL

Product-led SaaS growth (Refilm)

Product-led SaaS growth (Refilm)

This course will show you how you can adopt a bottom-up marketing approach and build a sustainable, product-led growth engine.

Instructor: Wes Bush, Principal @ Product-Led Institute

Customer Success for B2B/SaaS

Customer Success for B2B/SaaS

In the past decade, Customer Success has emerged to be one of the most effective tools to turn customers into fans, helping to grow revenue and elevate brands. It’s critical that marketers understand how to leverage Customer Success as one of the most efficient ways to bolster marketing programs.

  • Key Customer Success Principles
  • Net Promoter Scores (how to improve and how to leverage results)
  • Customer Health Metrics
  • Success Plans
  • Strategic Business Reviews

Pricing strategy

Pricing strategy

More information coming soon.

Instructor: Patrick Campbell, CEO of ProfitWell

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