Certified B2B training programs
Become a specialist in any vertical with CXL minidegrees
CXL Minidegrees are the go-to for marketing certifications. They open career doors with battle-tested and up-to-date playbooks from the best marketers in the world.
Minidegrees are the gold standard, widely recognized as giving the highest quality, most leverageable training in the B2B marketing field for its price.
- Extensive training programs
- Earn certificates
- become a globally recognized specialist
Trusted by marketers at
B2B marketing & growth
Built for B2B marketers who need to drive pipeline and revenue. This program teaches positioning, messaging, go-to-market planning, and full-funnel strategy for complex buying journeys.
Taught by top B2B experts, this program gives you practical, immediately applicable skills for demand generation, sales enablement, and revenue growth across the entire customer lifecycle.
AI in marketing
Learn how the best marketers use AI to improve workflows, make better decisions, and unlock new creative possibilities. Real-world, tactical AI—not hype.
This program covers real-world AI applications across content, strategy, analytics, and customer research. You’ll get hands-on with tools, workflows, and frameworks that actually drive results.
Demand generation
Everything you need to build, scale, and optimize a high-performing demand gen engine—across content, campaigns, and channels.
This bundle walks you through planning, execution, and analytics of demand gen—so you can generate more pipeline and revenue with less waste.
Campaign strategy | cross-channel execution | revenue impact
SEO
Become a top-tier SEO strategist. Learn the frameworks and systems used by the best search professionals to drive traffic and growth.
This bundle covers advanced on-page, off-page, and technical SEO. You’ll learn how to prioritize, execute, and scale strategies that get results in competitive search environments.
Content architecture | link building | technical SEO
Paid media
Master paid acquisition. Learn how to build, launch, and scale performance ad campaigns that actually convert.
From account setup to creative testing to optimization loops, this bundle is a full system for profitable PPC and paid social campaigns.
Meta Ads | Google Ads | performance testing
Brand marketing
From creating and refining a strategic brand identity, messaging and community building, this program teaches you all you need to know to compete on brand and win by radical differentiation.
Designed to help marketing professionals create and refine a strategic brand identity, this advanced certification program will give you deep marketing knowledge across key brand disciplines.
At the end of the Brand Marketing Minidegree, you’ll have the processes, tools, and transferrable techniques to level up your brand — no matter your industry or role.
Conversion optimization
This program teaches you how to drive growth without spending more. Learn methodologies and processes to get more and bigger wins with your A/B tests and experimentation as whole.
Learn how to convert your traffic into customers, run more successful experiments, and get the skills to deliver consistent revenue gains on any website you work on.
optimization best practices | conversion research | testing strategies | CRO program management
Digital marketing
This program teaches you the most in-demand digital marketing skills companies fight over, like customer acquisition, conversion optimization and content marketing.
Master the most impactful acquisition channels like Facebook, Google and LinkedIn ads.
Develop and execute an effective content marketing program.
Digital psychology & persuasion
Use proven psychological frameworks and persuasion to improve your website, understand behavior, and influence purchase patterns, ultimately increasing online sales.
Use proven psychological frameworks to improve your website, understand behavior, and influence purchase patterns.
Neuromarketing | persuasion | applied behavioral psychology
Growth marketing
Master key growth disciplines, from growth methodologies and processes, experimentation frameworks, research and analytics, and become a T-shaped marketer focused on driving growth.
Learn to accelerate your business by running growth experiments, optimizing the channels that work best for you, and scaling your growth program.
Data and analytics | growth channels | experimentation
Product marketing
Build strategic skills across positioning, messaging, sales enablement, persona research and pricing, and develop winning go-to-market strategies at any stage of growth with this program.
The Product Marketing Minidegree is a training program that teaches you how to advance across all core product marketing disciplines.
You will learn how to lead effective go-to-market (GTM) launches, bring teams together, and become a growth driver for your company. No matter the industry or size.
Content marketing
Get the technical skills to use data to identify your target audience, discover the content they need, and learn how to produce it at journalistic standards—while proving the ROI for all of it.
Become great at content marketing
Get advanced level skills to generate traffic, leads, and sales with your content.
This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.
Identify the topics that you’re best positioned to cover. Create a coherent strategy that drives traffic and leads. Get max value from existing content and scale your program.