Minidegree training program : Digital marketing
Capture demand, and increase inbound leads
This is the most practical, end-to-end digital marketing training available. Built for marketers who want to sharpen their strategy, master the right channels, and drive measurable business impact – fast.
- Plan, execute, and optimize multi-channel digital marketing campaigns.
- Turn data into decisions that drive pipeline and revenue.
- Create messaging that connects across every stage of the funnel.
- Scale content, SEO, and paid media strategies with confidence.
- Prove impact to leadership with the right metrics and reporting.
Trusted by marketers at
A collection of 14 courses designed to help you master digital marketing
Minidegrees are collections of individual courses grouped around a theme. The Digital Marketing Minidegree is designed to give you specialist-level skills in digital marketing.
Digital Marketing Fundamentals
Data and analytics
Customer acquisition
Content Marketing
Taught by the top 1% of digital marketers
This program takes you from a beginner to a specialist in 12 weeks and turns you into a CXL-certified
digital marketer, the gold-standard achievement in the industry. Learn how some of the greatest digital marketers in the industry do things.
Kirsten
Craft
Content
Marketing
Expert
Fred
Pike
Google
Analytics
Expert
Jessica
Best
Email
Marketing
Expert
Derek
Gleason
Content
Lead
at Shopify
Andy
Crestodina
CMO &
Co-founder,
Orbit Media
AJ
Wilcox
LinkedIn
Ads
Expert
Turn digital marketing execution into predictable growth, revenue, acquisition and revenue growth.
You’ll learn to master the channels, tools, and strategies that drive measurable growth, acquisition, traffic, conversions, and beyond. This program is built for marketers who want to move fast, think strategically, and execute with precision. No fluff, no filler, just the skills you need to make digital your most powerful growth driver.
That’s what this training focuses on, helping you master the biggest growth lever you can pull.
What you’ll master
- Building integrated digital marketing campaigns that drive acquisition and retention.
- Optimizing performance across paid, organic, and owned channels.
- Using analytics to uncover growth opportunities and solve real business problems.
- Developing strategies that directly influence revenue and customer lifetime value.
- Operating like a full-stack marketer with a repeatable, strategic playbook.
Who is this program for?
- Digital marketers ready to level up from tactics to strategy.
- Performance marketers who want to expand their skills across channels.
- Content, SEO, and growth marketers looking for full-funnel impact.
- Founders, CMOs, or consultants who need a repeatable growth engine.
- Anyone tired of surface-level training and looking for the real playbook.
Look no further than CXL, this is the best and most recommended training programs you will find on Digital Marketing.
Subscribe now and get access
This Minidegree comes with a Certificate
Completing this course earns you an official CXL Digital Marketing Minidgree Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
Digital Marketing Minidegree: FAQs
About this Minidegrees
What is a Minidegree program?
If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer. All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
What will you learn?
After taking this training, you will:
- Master the most impactful acquisition channels like Meta, Google and LinkedIn ads
- Learn to build and run world-class optimization programs
- Develop and execute an effective content marketing program
- Immediately apply learnings with hundreds of playbooks
- Get certified and hired with our help
What does this training include?
Our Digital Marketing training includes 3 tracks, 14 courses, 50h 55min of video material, several assignments, and a final exam.
Do you add new courses to the minidegrees? How often are the minidegree courses updated?
Minidegrees come bundled with a predefined set of courses, and you buy them as they are. A CXL subscription is the only way to get updated versions of those courses, plus every new course we release.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this Minidegree, you will receive the Brand Marketing Certification from CXL, with credentials that you can add to your LinkedIn profile.
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in.
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
- Invite and manage people learning on your team.
- Create roadmaps for each individual.
- Access team learning engagement reports.
- Assign members to your team as managers to assign content and view reports.
What is included in the subscription plan?
You’ll get:
- Access to 80+ certifiable B2B marketing courses and Minidegree programs.
- Live courses and workshops, on annual plans only.
- Earn certificates and add them to LinkedIn.
- Thousands of playbooks and resources.
- Roadmapping and progress tracking.
- Premium support.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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