Online course: CRO and experimentation
Conversion optimization and experimentation are the foundation of growth.
1h 30min | 11 lessons
In this course, you will learn:
- The importance of conversion optimization and experimentation for scaling a business and revenue.
- How it can be used to identify high-impact areas on your site to improve conversions and capture more leads.
- How data can be used to identify and prioritize opportunities.
- The importance of user behavior and making data-driven decisions to reduce friction.
- How to build a testing mindset and culture that drives continuous optimization.
Trusted by marketers at
Learn how conversion optimization and experimentation help capture and convert more leads from your website.
Course Length:
1h 30min. 11 lessons.
This isn’t a course about random growth hacks. It introduces you to a system for running optimized tests, uncovering what actually drives conversions, and building a data-backed optimization process. It’s time to eliminate guesswork, find high-impact opportunities, and turn more website and landing page visitors into leads with a structured, proven approach.
In this course you will learn:
- The importance of experimentation
- How conversion optimization can help fill your pipeline
- How to prioritize conversion efforts that move the revenue needle.
- Find and fix friction points in the B2B buyer journey.
- Run smart, data-backed experiments that increase conversions.
- Build a testing engine that compounds over time.
- Align CRO with business goals to maximize pipeline impact.
This course is for you if you:
- Want to launch an experimentation program
- Own website performance and need it to convert better.
- Want a real CRO strategy – not just random tests.
- Lead teams optimizing for pipeline, not pageviews.
- Make decisions based on data, not guesswork.
- Are tasked with driving demand, not just traffic.
Subscribe now and get access
Course Curriculum
CRO Introduction
Why CRO?
The Basics
Managing ideas
Sources of Insight
A/B Testing Basics
Bringing it all together
Structuring and organizing successful CRO programs
Introduction
CRO and Experimentation
Defining CRO and Experimentation
Parts and Components
The Ritual and the Artifact
Meet the instructors
Brian Massey is the founder of Conversion Sciences LLC and author of the book “Your Customer Creation Equation”.
An online marketing expert focused on the science of turning web traffic into leads and sales, his rare combination of interests and experience was developed over 25 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer.
Ben is Speero’s Managing Director. He combines years of academic and statistics training with customer experience and UX knowledge to help scope and run conversion research programs for companies around the world.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Certificate in CRO & Experimentation to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
- Invite and manage people learning on your team.
- Create roadmaps for each individual.
- Access team learning engagement reports.
- Assign members to your team as managers to assign content and view reports.
What is included in the subscription plan?
You’ll get:
- Access to 80+ certifiable B2B marketing courses and Minidegree programs.
- Live courses and workshops, on annual plans only.
- Earn certificates and add them to LinkedIn.
- Thousands of playbooks and resources.
- Roadmapping and progress tracking.
- Premium support.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.