Introduction
to CRO
Online course
By Brian Massey,
Managing Partner @ Conversion Sciences
Course length: 44min
Some of the companies that train their teams at CXL:
Learn the foundations of conversion optimization.
The value of conversion optimization goes far beyond your website’s performance. When you understand how to use these skills, you become better at managing teams, internal and external. You will launch more successful campaigns and fewer duds. You will be able to add creativity back into your messaging mix.
This course sets you up to begin your journey covering just enough to get you started.
The power of digital marketing isn’t that it’s inexpensive to deliver messages. It’s that you can measure everything. This course will help you use that data. If you understand conversion optimization, you join a small and valuable group of people who will soon lead digital marketing efforts everywhere.
Introduction video (1 minute)
After taking this course, you’ll…
- Define CRO and explain what it can do for your business to help you gain the support of your organization.
- Explain the concepts you will need to be a competent optimizer.
- Explain how to organize your conversion optimization program so you stay on course.
- Identify the kinds of experiments you can do to optimize your website, even if you have low traffic.
- Explain when to use A/B testing to collect the most rigorous data you can get.
Skills you will master
Alex B.
CXL has helped me tremendously in my journey to become the best digital marketer I can be.
It has opened my eyes to the capabilities of tools like GTM and Google Sheets. You guys have humbled me by teaching me that there’s so much more to learn!
Ap S.
CXL is just the best place to grow for a marketer. I learned more in a few months via CXL than what I learned in 8, 9 months on my own.
Get the insights on optimizing digital content.
Anyone who is new to conversion rate optimization, or who is struggling with their CRO program will learn how to build a foundation for success. This includes the skills, tools and organization needed to optimize digital content that Conversion Scientists have used to optimize websites of all types.
Make smarter marketing decisions using behavioral data.
The days of “launch and see” marketing is dead in the digital world. The tools available to help marketers make decisions are easy-to-use and cheap. This course will arm you with an understanding of the kinds of things you can learn about the people you are marketing to using behavioral data.
These techniques also free the marketer, designer, and copywriter to be more creative. You will learn how to test some of your boldest creative using behavioral science. This will put the joy back into the safe marketing too many businesses have defaulted to.
This course is essential for you if …
- You feel frustrated that your campaign creative suffers from group-think and that this is hurting your performance.
- You feel that your creative team or agency is not delivering well-targ.
- Your digital campaigns are getting more expensive and less effective.
This course is NOT for you if…
- You believe your team knows best how to market and advertise to your audience.
- You believe your management doesn’t want to hear about data or research.
- You’re certain that behavioral science is too “mathy” for you.
Designed for anyone with a basic understanding of analytics, statistics and data visualization.
This course is for anyone who is looking to add data-driven decision making to their craft, be they a marketer, designer, copywriter, or manager seeking to become demonstrably more valuable to employers and clients.
Brian Massey
Managing Partner @ Conversion Sciences
Brian Massey is the founder of Conversion Sciences LLC and author of the book “Your Customer Creation Equation”.
An online marketing expert focused on the science of turning web traffic into leads and sales, his rare combination of interests and experience was developed over 25 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer.
Your full course curriculum
Intro to CRO
1 Why CRO?
Define CRO and explain what it can do for your business to help you gain the support of your organization.
2 The basics
Learn about the key basics of CRO.
3 Managing ideas
Learn how to manage your ideas in a simple way.
4 Sources of insight
Learn where to gather data from for your hypotheses.
5 A/B testing basics
Learn what is A/B testing and when to use it.
6 Bringing it all together
Learn about the value and impact of CRO.
Show off your hard-earned skills and strengthen your profile.
LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.
Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.
Learn marketing on the job.
Get better results with networking.
Our Community gives you peer support for every marketing task you face. 90% of marketing tasks are not unique. Someone has already figured it out. Achieve more with less hassle.
- Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support.
- Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels.
- Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.
Subscribe to CXL and get access
- 100+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
- 10 minidegrees that give you advanced level skills
- Community with 2000+ playbooks and peer-support
Got a team, multiple users? Get our Teams All-Access plan instead.
The CXL guarantee
- 7-day no questions asked money back period
- You can immediately apply learnings and improve your results.
Need help convincing your boss?
Click here for a pitch deck, swipe files and tips.
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Learn the CRO fundamentals: FAQ
Who is this course for?
This course is essential for you if …
- You feel frustrated that your campaign creative suffers from group-think and that this is hurting your performance.
- You feel that your creative team or agency is not delivering well-targ.
- Your digital campaigns are getting more expensive and less effective.
Some careers that will especially benefit from this course are CRO specialist, growth marketer, digital marketing manager, demand gen manager, product manager, or SEO specialist.
What will you learn?
After taking this course, you will:
- Define CRO and explain what it can do for your business to help you gain the support of your organization.
- Explain the concepts you will need to be a competent optimizer.
- Explain how to organize your conversion optimization program so you stay on course.
- Identify the kinds of experiments you can do to optimize your website, even if you have low traffic.
- Explain when to use A/B testing to collect the most rigorous data you can get.
What does the course include?
Our CRO training includes 12 lessons, 1h 50min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the CRO Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 1h 50min long.