If you’re not yet using Facebook Messenger to market your ecommerce business, you’re at a serious disadvantage.
With over 1.3 billion monthly users, not only is Messenger one of the largest chat platforms in the world, it’s also the second-most downloaded iOS and Android app of all time.
It’s easy to get lost down the rabbit hole of metrics for your business. But focusing on the handful of metrics that matter is what will ultimately drive the biggest results.
The trick is figuring out which metrics you should focus on. This article will break down everything you need to know about defining and setting your key performance indicators (KPI’s.)
According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. That’s kind of a big deal.
People often choose to believe in things that are just not true.
The Great Wall is the only human made object viewable from space. All Vikings helmets had horns. Vaccines cause Autism. 5G causes causes cancer. You get the idea.
Here are 11 things that a lot of us in marketing believe, but shouldn’t.
You wouldn’t hire a brain surgeon to treat your heart condition. Different conditions require different specialists. It’s the same for search engine marketing. SEO has a role. PPC has a role. And, like holistic medicine, they work best when tightly integrated.
Easier said than done. Too often, marketers find themselves managing multiple agencies or internal teams, each of which is trying to accomplish their goals. The result is an inefficient, ineffective strategy.
When it comes to SEO, it all starts with keyword research.
Before you kick off a link-building campaign or invest in creating quality content, you need to understand where the volume is, how competitive terms are, and the intent behind those queries.
But what does an effective keyword research strategy look like?
Never-ending to-do lists, department priorities, and bosses who require you to switch focus to action on their “big new idea” at the drop of a hat. That’s the day-to-day reality for most people in any business.
Then, you turn up to people’s desks like an unwelcome door-to-door salesperson, trying to convince them of the virtues of customer-centricity. You’re not just adding more to their plate but also to think about new ways of working—ways that may conflict with their current priorities.
There are few things worse as a marketer than putting a ton of time and effort into your email campaigns only to see them perform poorly.
While the usual suspects of content, design, and campaign strategy make a difference, none of that matters unless your email actually makes it to your subscriber’s inbox.
The title may seem a bit controversial, a fairly common question I get from large (and small) companies is—“Should I run A/A tests to check whether my experiment is working?”
The answer might surprise you.
Not long ago, it was common for marketers and web analysts to spend the bulk of their day staring at Excel spreadsheets, manually collecting and organizing ad spend data across dozens of sources.
You had to go to each advertising account and export statistics on advertising campaigns, such as ad impressions, clicks, and costs, then export data from the web analytics system, and, finally, combine all the data manually.
Not an optimal use of time.