The Keys to Email Deliverability
Domain reputation is a critical factor in getting more emails to your subscriber’s inbox.
To build or rehabilitate your domain reputation, you need to maximize positive email signals tied to your domain.
When thinking about mailbox provider algorithms, some actions are considered positive.
And some actions are considered negative.
Certain positive signals also carry more “weight” than others.
After spending hours combing through Gmail, Yahoo, and Outlook email documentation, this blog lists many positive (and negative) signals each algorithm uses to maximize email deliverability.