Tyler Cook

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Tyler is the Head of Email at Hypermedia Marketing. Email marketing is where he thrives.

He has spent hours combing through Google’s, Microsoft’s, and Yahoo’s email documentation to understand what things impact deliverability and inbox placement.

The Keys to Email Deliverability

Domain reputation is a critical factor in getting more emails to your subscriber’s inbox.

To build or rehabilitate your domain reputation, you need to maximize positive email signals tied to your domain. 

When thinking about mailbox provider algorithms, some actions are considered positive. 

And some actions are considered negative. 

Certain positive signals also carry more “weight” than others. 

After spending hours combing through Gmail, Yahoo, and Outlook email documentation, this blog lists many positive (and negative) signals each algorithm uses to maximize email deliverability. 

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