A/B Testing Alternatives for Low-Traffic Websites
In a world where A/B tests are done by over 70% of online businesses, choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable.
But what if your website doesn’t have enough traffic? Or if your management refuses to justify the costs of A/B testing? At Map My Growth, we often face this scenario.
You can either play a guessing game and hope that your optimization efforts will be successful, or you can use more qualitative (and often budget-friendly) methods to turn that guessing into a safer bet.