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Lance Jones

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Lance Jones is the CMO of Flow, a task management tool that helps small teams get important stuff done. He’s a Copy Hackers co-founder and seasoned CRO expert who has led optimization for Intuit’s TurboTax and hundreds of Adobe’s digital marketing clients.


Free trials are to SaaS applications as keys are to locks. The right one gets you in right away, but sometimes you have to try a few before you find the one that works.

For many SaaS and cloud service providers, 100% of customers sign up for a free trial as part of the sales process — yet one study suggested that even the best-in-class of SaaS marketers were losing a staggering 75% of those who signed up for a free trial before they entered their credit card details.

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