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Lance Jones

Lance Jones is the CMO of Flow, a task management tool that helps small teams get important stuff done. He’s a Copy Hackers co-founder and seasoned CRO expert who has led optimization for Intuit’s TurboTax and hundreds of Adobe’s digital marketing clients.

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Free trials are to SaaS applications as keys are to locks. The right one gets you in right away, but sometimes you have to try a few before you find the one that works.

For many SaaS and cloud service providers, 100% of customers sign up for a free trial as part of the sales process — yet one study suggested that even the best-in-class of SaaS marketers were losing a staggering 75% of those who signed up for a free trial before they entered their credit card details.

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